How To Create A Great Customer Experience
Letting the days go by, let the water hold me down Letting the days go by, water flowing underground Into the blue again after the money’s gone Once in a lifetime, water flowing underground —Talking Heads, “Once in a Lifetime,” Remain in Light

Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple's new iPhone X price starting at $1000 compared to a generic smartphone.