This could be called the first law of Cult Branding. Know thy Customer better than they know themselves. This could be called the Secret Law of Cult Branding. Customers Don't Know Why They Buy. This might be deemed the problem with the conventional market analysis. Don't Ask Why, Observe!...
“The best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.” Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...
Are you busy? Isn’t that a stupid question to ask? Of course you are. You have a lot to do and it all NEEDS to get done. That’s the way it seems. But, truthfully, a lot of what you’re doing is probably getting in the way...
Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? Because, until you have an audience, you have to work exponentially harder to make your message matter....
Dominant organizations occupy positions of ultimate profitability. They do this by providing their customers what they want, even before their customers know they want it. Whenever Apple unveils their latest iGadget, they already have legions of excited customers eager to buy. How do they do that?...
The letter BlackRock’s Larry Fink sent CEOs highlights ideas that are familiar to our readers. Here’s the insight: “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show...
Building a culture of trust is mostly one-to-one in nature. Over time, simple interactions accumulate and help create rapport and friendship, which are critical ingredients for a high-performing workplace. Try to be present in the small moments; this will lay the foundation for a more...
You have to live life to the limit, not according to each day but according to its depth. One does not have to do what comes next if one feels a greater affinity with that which happens later, at a remove, even in a remote...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Many businesses suffer from catering to deadly customers. Deadly customers aren’t customers that hate you. They like you and probably account for a large portion of both your current base and target market. Chances are that, collectively, they purchase a lot from you. Playing to deadly...