As the year comes to a close, we want to say a special thank you to Brian Beitler and Mckeel Hagerty for their contributions to the Cult Branding blog. We also want to thank Tom Grimes, Marcus Thornton, and Tony Hsieh for many great discussions...
While revolution must be led from the top, it rarely starts at the top. The spirit of revolution already exists in the hearts and minds of motivated employees and loyal customers. It shows up in the individual stories that employees tell about the work they do. And it shows up in the individual stories that customers tell about the products they love. Often a leader need only act as a kind of managing editor, shaping the stories to align with a shared vision.Marty Neumeier[1. Marty Neumeier, The Designful Company: How to Build a Culture of Nonstop Innovation, 2008.]
Despite what many agencies still claim, brands arenāt logos or taglines and they canāt be made or changed with a single ad campaign.
A brand is a living entity with three elements: vision, culture, and customer. These elements influence each other and collectively create a perception about the company. That perception is the brand.
Thereās more than one way to create a brand. But, we think thereās only one way to create a brand that will be relevant now and in the future. And, thatās creating an Authentic Brand.
āThe strength of the team is each member. The strength of each member is the team.ā Phil Jackson A healthy workplace boosts morale, lowers turnover, decreases absenteeism, and increases productivity. With the holidays upon us on and the finish line in sight, it is important to...
We are thrilled to tackle an opportunity-packed topic that impacts every industry. Because the topic of Cult Branding is so humanistic, we tried something new: We built a Google Slides version of the insights so you can present it to your team along with a worksheet to...
Google āHow to Say Thank Youā and youāll get 2.18 billion results. Most are instructional. Itās surprising that something we learned to do as children has that many search results. Somewhere in between childhood and adulthood, we forgot how to say thank you and, most importantly,...
Quickly and with haste. But what happens when you get there? Thanksgiving is our favorite holiday. It gives us an opportunity to connect with the power of gratitude. Dr. Andrew Weil recommends considering each day what went well and why as an antidote to our chaotic world...
The mall isnāt dead, but it needs a makeover. The current model of the mall is broken. It no longer serves the purpose it once did: for adults, itās no longer convenient; for teens, it seems too much like something uncool from their parentsā generation to...
"Before I can tell you the story, you have to try the shot." - Fred Mossler Co-Founder Zappos. You mean the one with the scorpion in it? "Yeah and you should shoot it together, you definitely don't want to eat the scorpion alone." - Fred "BJ, The Scorpion...
āThe best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.ā Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...