These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven; for nothing contributes so much to tranquilize the mind as a steady purpose,—a point on which the soul may fix its intellectual eye.Robert Walton in Mary Shelley’s Frankenstein

Talk of pivoting is popular. But, most companies don’t have a place to pivot from.¹

When a company only chases profits or market share, they only have the whims of the market to anchor their business. And, when those whims change, their anchors get dislodged and they have to scramble for a new spot to give them stability.

It is important that we know where we come from, because if you do not know where you come from, then you don’t know where you are, and if you don’t know where you are, then your don’t know where you’re going. And if you don’t know where you’re going, you’re probably going wrong.Terry Pratchett¹

As humans, we have the tendency to do what we have always done. What we have always done works, to some degree. But, what we have always done is not the best we are capable of being.

Over time, we develop ways of behaving and reacting. These ways are habitual because they served us at some point, in some situation. And, they are often unconscious: it’s just the way we do things. Yet, often these types of behaviors are not suited for the situations we employ them in. 

We get caught up in the constant struggle to keep doing, instead of engaging in the practice of consistently becoming better. 

Last week, we wrote an in-depth guide to leading during a crisis—how they affect an organization and strategies to get through them. The advice also applies to any business situation involving a major change as, at their core, that’s what crises are: situations of significant change.

One of the keys to navigating a crisis—or a big change—is what organizational psychologist Edgar Schein calls adaptive moves. In Schein’s words:

By calling them “adaptive,” I am emphasizing that they are not solutions to “the problem” but actions intended to improve the situation and elicit more diagnostic data for the planning of the next move. By calling them “moves,” I am again emphasizing that they are small efforts to improve the situation, not grand plans or huge intervention.¹

I have often blamed you in my mind for treating this or that person differently and reacting to this or that situation differently from how I would have; and yet the outcome usually showed you were right. “If we just take people as they are,” you once said, “we make them worse; but if we treat them not as they are but as they should be, we help them to become what they can become.”Therese in Johann Wolfgang von Goethe’s Wilhelm Meister’s Apprenticeship

The most recent edition of Gallup’s “State of the American Workplace” report. Put simply, there’s need for drastic improvement: Only 33% of U.S. Employees feel engaged at work.¹

What’s more worrying than this lack of engagement is that it’s only improved by three percentage points in the five years since the previous edition. This minuscule increase should be surprising considering the prevalence of companies proclaiming to invest in and value their employees over the same time period.

Valuing employees has been more chest-thumping than action.