https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...
If I tell you when Iâm wrong, youâre more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
Recently, when I was writing about the Elon Musk/ Twitter deal - currently headed for court, with Twitter blaming recent revenue drops on uncertainty regarding the acquisition - I mentioned that every organization has vulnerabilities. Some people took exception to this, in the sense that they felt...
Heâs in, heâs out - Elon Muskâs decision whether or not to purchase Twitter has dominated headlines for weeks. While thereâs been a lot of talk about free speech and financial shenanigans, the largest part of the discourse has been around bots. Musk raised the...
Iâm blessed with healthy young children. The familyâs on a road trip. You know what that means - someone always needs to use the bathroom, right away, right now. And thatâs how I wound up in one of the filthiest gas station bathrooms Iâve been...
Setting the right prices for your audience and revenue goals is important when taking a product to market. The following questions will help you clarify your pricing model. To develop your pricing model, consider: What is the value you're offering to your target customers?Are there existing...
Have you heard? Phil Mickelson has sold his soul. Thatâs the news coming out of the usually relatively restrained sports section of the IndyStar, in the aftermath of the top PGA star and 16 of his colleagues choosing to participate in a non-PGA tournament. Never heard...
Choosing the correct channels can help your organization expand its offerings reach and revenue. You might include your retail store, Internet, a customer service call center, face-to-face salesperson, a trade show, a seminar, or a direct partner. Having a strong foundation in your channels can...
Understanding your productâs key features and benefits is the first step in defining your productâs unique value proposition. You must understand exactly how your product connects with your customers: the context of their use, the solutions it solves, and the benefits they derive. Here are some...
I donât need to tell you about the many incredible things Elon Musk has already accomplished. Tesla, SpaceX, STARLINK, and The Boring Company - are all groundbreaking brands, each is operating at the frontier of possibility. Now Elonâs buying Twitter with the stated goal of making the site a more trustworthy, functioning...