Have you ever wondered how AI is influencing creativity in advertising? Here are three exciting ways creative leads are using AI in their work. Interactive ads: AI enables interactive ads that engage consumers in new ways. One example? Using Google's speech-to-text API to let people interact...
https://player.vimeo.com/video/839352447?h=d31bf4dbb2 This keynote presentation features insights and expertise demystifying the complex world of Artificial Intelligence, making it accessible and understandable to a broad range of audiences. Coto and Bueno traverse the vast AI landscape, offering an insightful exploration of the subject. They distill complicated AI paradigms...
What is this thing? What am I going to do with it, possibly? My Uncle Ozzie lived in the heart of Miami Lakes, nestled among the palm trees and the suburban rhythm. A man twenty years my senior and an intrepid explorer in technology. His workspace,...
Wow, what an exciting week it's been, exploring the world of Generative AI learning from leading minds. The verdict? Generative AI isn't just a shiny new tech toy - it's a game changer for businesses. From enhancing call centers to revolutionizing content creation in marketing and sales, AI...
Cult brand leaders, you're all about building lasting bonds with your customers and employees. Yet, there might be some roadblocks on your path: 1. Evasion: Dodging tricky tasks, situations, or conflicts. 2. Burnout: Feeling drained or exhausted, often due to neglecting self-care. 3. Bottleneck: Trying to make all...
In the complex realm of brand strategy and marketing, the concept of 'Brand DNA' is emerging as a transformative tool. Just as a human being's DNA provides the blueprint for their physical characteristics, behaviors, and susceptibility to certain conditions, a brand's DNA encapsulates its unique...
Creating a cult brand is no easy feat. It requires a laser focus on your most dedicated customers - the brand lovers who appreciate more than just your product's price tag. These customers are your most valuable asset and key to your brand's longevity and...
Here are four strategies to nurture your existing customers, attract new ones, and expand your brand's following: Understand and Engage Your Ideal Customer Start by creating a 'customer persona,' a fictional character embodying the traits of your typical customer. This persona should not be limited to demographics...
In the vast expanse of consumer markets, brands are no longer just providers of goods and services. They have evolved into social constructs that transcend their material existence, fostering a unique sense of unity among their users. This phenomenon is what we call "Shared Consciousness."...
The most successful brands today are those that create a sense of "belonging." These companies understand the immense opportunity presented by fostering a community that reshapes the social fabric around their products and services. One such brand is Rapha, a cycling lifestyle brand focused on...