Narrative Device is a strategy to communicate the brand's story. Should the brand use a first-person narrative? "We crafted this product for a unique blend of style and functionality." Or should the brand adopt a third-person perspective? "When customers get their hands on this product, they immediately...
Are you nurturing your ability to inspire others or leaning on outdated, leader-centric theories that fail to resonate with the modern understanding of human motivation? A practical approach to motivation is within your reach, rooted in empirical science. It requires a compelling shift in perspective that...
As marketers, we understand the importance of a solid and unique brand in standing out in a crowded marketplace. But have you ever stopped to consider how your company culture might be the orchestrator of your brand's memorable melody? Just as in a symphony, where each...
Thank you for being a valued reader of our blog. As a thank you, here is your AI Starter Kit! We're excited to have you on board and ready to embark on this AI-powered journey together. As promised, here is the link to download your FREE...
Have you ever wondered how AI is influencing creativity in advertising? Here are three exciting ways creative leads are using AI in their work. Interactive ads: AI enables interactive ads that engage consumers in new ways. One example? Using Google's speech-to-text API to let people interact...
https://player.vimeo.com/video/839352447?h=d31bf4dbb2 This keynote presentation features insights and expertise demystifying the complex world of Artificial Intelligence, making it accessible and understandable to a broad range of audiences. Coto and Bueno traverse the vast AI landscape, offering an insightful exploration of the subject. They distill complicated AI paradigms...
What is this thing? What am I going to do with it, possibly? My Uncle Ozzie lived in the heart of Miami Lakes, nestled among the palm trees and the suburban rhythm. A man twenty years my senior and an intrepid explorer in technology. His workspace,...
Wow, what an exciting week it's been, exploring the world of Generative AI learning from leading minds. The verdict? Generative AI isn't just a shiny new tech toy - it's a game changer for businesses. From enhancing call centers to revolutionizing content creation in marketing and sales, AI...
Cult brand leaders, you're all about building lasting bonds with your customers and employees. Yet, there might be some roadblocks on your path: 1. Evasion: Dodging tricky tasks, situations, or conflicts. 2. Burnout: Feeling drained or exhausted, often due to neglecting self-care. 3. Bottleneck: Trying to make all...
In the complex realm of brand strategy and marketing, the concept of 'Brand DNA' is emerging as a transformative tool. Just as a human being's DNA provides the blueprint for their physical characteristics, behaviors, and susceptibility to certain conditions, a brand's DNA encapsulates its unique...