In the rapidly digitalizing world, marketers are inundated with online strategies. However, Chick-fil-A's recent release of their cookbook, "Extra Helpings," provides a potent reminder that genuine, tangible connections can foster unique brand loyalty. Let's dissect this case study to understand how marketers can effectively engage their audience...
https://youtu.be/VcJQIl8EN-8 For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities. We’ll look at different perspectives from developmental and social psychology to uncover...
Over the past 12 years, I’ve been deeply privileged to serve on the Citizen Stamp Committee, with four of those years as its Chairman. Through this journey, we’ve unveiled 1,000 stamps, each narrating its own unique story, contributing to the rich tapestry of American culture. Legally, 12...
When it comes to the power of branding, a tribe of loyal followers is a gold mine. The term 'brand community' might sound like jargon, but at its core, it’s about creating that tribe. So, what is a brand community, and how can your brand...
In the business world, where the stakes are high, and appearances are often prioritized, it's even more vital to recognize the beauty in our flaws. Drawing insights from Abraham Maslow, Carl Jung, and my personal experiences, I urge you to redefine how you view imperfections...
1️⃣ "Be more than just a brand; be a culture, for everyone else has already taken the conventional route." - Inspired by Oscar Wilde 2️⃣ "Your cult brand is the cornerstone of not just business, but of a dedicated community and legacy." - Inspired by Tony...
Definition: Cult marketing refers to a strategy that seeks to create a strong, emotional, and passionate bond between a brand and its customers, akin to the connection between followers and a cult. Unlike traditional marketing, which may focus on broad appeal to a vast demographic, cult...
Hello thinkers and brand enthusiasts, BJ Bueno here. Cult branding's influence extends far beyond the immediate community of dedicated followers. Its reverberations can be felt throughout the broader cultural and societal landscapes. Let's take a moment to consider how cult branding affects, and is affected...
Hello to all brand enthusiasts and ethically-conscious thinkers, BJ Bueno here. As we delve into the nuances of cult branding, an imperative conversation emerges surrounding its ethical implications. When does fervent brand loyalty cross over into unhealthy obsession? Is it ethical for brands to foster...
Greetings, brand aficionados. BJ Bueno here. While the allure of creating a cult brand is undeniable, it's essential to approach this branding strategy with a discerning eye. Cult branding can offer powerful loyalty, but it comes with its set of challenges and risks. Let’s examine...