https://youtu.be/GXdaC_AiPaI In marketing, brand loyalty is the ultimate goal. It is not just about repeat customers but about creating passionate advocates who spread the word effortlessly. Companies that excel in this arena understand the importance of fostering communities around their brand's message. By diligently meeting customer needs...
Management guru Peter Drucker explained that the purpose of business is to create a customer. In contemporary marketing, your job is to create a repeat customer who will likely build a relationship with you and buy from you year after year. To accomplish this magnificent feat, you...
I recently had the privilege of being a guest on the latest episode of the dynamic marketing podcast, "Brands, Beats & Bytes," hosted by the brilliant minds of Darryl "DC" Cobbin and Larry Taman. Titled "Album 6 Track 13 - Cult Branding: Kobe Bryant Brand...
The secret ingredient to a sustainable enterprise is called Brand Lovers: The customers who love you the most. Brand Lovers emotionally connect with what you do and want to celebrate who you are. Their connection with your brand is so strong that they often do not consider...
Perhaps your enterprise does not have Brand Lovers like Apple or Oprah, but you have your best customers – customers who give you repeat business and may tell their friends and colleagues about your brand. So, how do you find your best customers? They often find you,...
https://youtu.be/08pgUvWZnXw Small acts of kindness often have the most profound impact. As inspired leaders, our journey is not just about steering our teams towards success but also about enriching their journey with moments of genuine care and support. Let us explore simple yet powerful acts of kindness that...
In a world where the future seems uncertain, guiding our teams to contemplate what lies ahead is a gesture and a strategic move akin to presenting them with a treasure map. This is not merely about the tangible rewards of profits and productivity but rather about...
https://youtu.be/DqT_q7Vgiz0 From boosting brand awareness to driving sales and profitability, retail marketing isn't just about flashy ads and catchy slogans. It's a strategic endeavor that touches every aspect of your business, from the layout of your physical store to your online presence. In our newest video,...
Hey there! So, we have all heard about that classic leadership move: The open door policy. It is like saying, “Hey, anytime you need me, just pop in!” It sounds super welcoming and chill, right? However, let us get real for a second. As much as we love...
Cult brands are not just born. They are made through strategic vision and passionate execution. This truth is vividly illustrated in the journey of the Turner Classic Movies Festival, an event that transformed classic film appreciation into a vibrant, community-driven movement. Today, we explore the remarkable case...