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22 Dec

Top Reads for CEOs in 2024: Insights from BJ Bueno

As we near the end of 2024, I can’t help but reflect on how quickly this year has flown by. I am incredibly grateful for the overwhelming response from CEOs and leaders across the world—your emails, feedback, and engagement continue to inspire me and our...

10:33 / Branding / Cult Branding / Cult Marketing / Leadership / Personal Development / BJ Bueno
19 Dec

Unlocking the New Business Case for Advertising:

As a leader, navigating the evolving landscape of advertising can be a daunting task.  The recent findings from the Profit Ability 2 study offer critical insights into how advertising remains a profitable growth driver, albeit with nuances shaped by sector, scale, efficiency, and time.  Let's dive into...

16:39 / Branding / Cult Branding / Cult Marketing / Marketing / Strategy / BJ Bueno
17 Dec

How Preppy Cult Brands Like Stanley, Bogg Bags, and Kendra Scott Win Over Female Consumers

Preppy cult brands such as Stanley, Bogg Bags, and Kendra Scott have mastered the art of captivating female consumers. These brands go beyond selling products—they sell a lifestyle. By blending style and function, they’ve turned everyday items into coveted status symbols. Consider the sleek practicality of...

09:28 / Branding / Cult Branding / Cult Marketing / Culture / Marketing / BJ Bueno
15 Dec

DUDE Wipes: The Power of Word-of-Mouth and a Dash of Humor

From one dude to another, have you heard the tale of DUDE Wipes? This brand is making waves—clean ones, of course—and their story is spreading far and wide. It’s a testament to just how powerful word-of-mouth marketing can be. A buddy recently raved about DUDE Wipes,...

10:09 / Branding / Creativity / Cult Branding / Cult Marketing / Leadership / Marketing / Word-of-Mouth Marketing / BJ Bueno
12 Dec

Reflections on 25 Years in Retail Marketing

After 25 incredible years consulting with retail giants like Kohl’s, Walmart, and Scheels, I’ve grown to deeply appreciate the ever-changing, dynamic world of retail marketing. Few industries challenge you like retail does, pushing you to think fast, adapt faster, and innovate constantly. In retail, marketing isn’t...

10:08 / Branding / Cult Branding / Marketing / Strategy / BJ Bueno
10 Dec

Why Your Brand Needs a Reason to Exist

“A company’s purpose flows expressly from its heritage and leads directly to its values.” – James H. Gilmore and B. Joseph Pine III, Authenticity A brand isn’t just a logo or a tagline—it’s a living entity, composed of three critical elements: vision, culture, and customer. Leadership defines...

13:07 / Branding / Core Values / Cult Branding / Culture / Inspiration / Leadership / Vision / BJ Bueno
08 Dec

The Power of Kindness in Challenging Times

In an era defined by mass layoffs, economic turbulence, and global uncertainty, kindness has become more than a simple virtue—it’s a necessity, especially in the workplace. Now, more than ever, a little compassion can make a world of difference. Research consistently shows that kindness isn’t just...

10:29 / Core Values / Culture / Inspiration / Leadership / Personal Development / BJ Bueno
05 Dec

Be Clear on Priorities to Avoid Being Overwhelmed at Work

We’ve all been there: staring at a never-ending to-do list, laughing to keep from crying, and wondering how on earth it will all get done. When work overload hits, it’s tempting to soldier on or throw up your hands, but neither approach helps. Instead, prioritizing...

17:10 / Branding / Cult Branding / Leadership / Personal Development / BJ Bueno
03 Dec

12 Leadership Takeaways from Cleopatra VII

Cleopatra VII, the last Pharaoh of Egypt, is often remembered for her intelligence, political acumen, and ability to command loyalty. She navigated a turbulent political landscape, forging alliances and making bold moves that have fascinated historians for centuries. Here are 12 leadership lessons from her...

12:32 / Branding / Leadership / Personal Development / BJ Bueno
01 Dec

12 leadership takeaways from Alexander the Great

Alexander the Great is often remembered for his extraordinary military conquests, but his leadership skills were just as remarkable as his strategic prowess.  He led with a vision that transformed the ancient world and left a legacy that has been studied for centuries.  Here are 12 leadership...

10:40 / Cult Branding / Culture / Leadership / Personal Development / BJ Bueno
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