Know Thy Customer

This could be called the first law of Cult Branding.

Know thy Customer better than they know themselves.

This could be called the Secret Law of Cult Branding.

Customers Don’t Know Why They Buy.

This might be deemed the problem with the conventional market analysis.

Don’t Ask Why, Observe!

If customers don’t know why they buy then how do we discover why? Jane Goodall became a primate expert. She permanently moved in proximity with a troupe of chimpanzees and lived with them for years. She watched chimps grow up, grow old and die. She unraveled the vibrant social life of chimpanzees and how it affected their behavior. Humans are vastly more complicated than chimpanzees. It takes more than an anthropology study to grasp the mechanisms at play when it comes to human behavior.

Most of the Human Experience is Below Conscious Radar.

The Landscape of the Subconscious is much, much bigger than the Conscious realm. Human behavior is a dynamic interplay of the conscious/subconscious. This is one critical reason that Cult Branding has become well versed in the science of the subconscious.

Human Behavior is Primarily Social.

The evolution of human beings is fundamentally the story of social systems.   Virtually all human behavior is socially driven or has social implications.

Where We Live Matters, and it is Changing!

Cult Branding understands that human behavior is complex and highly reactive. They also know that the world is in a state of flux and the old rules don’t apply. To understand the customer, you have to look at the environment they operate in.

Why is Cult Branding Different?

To know thy customer requires a profound grasp of human behavior, the subconscious mind as well as the marketplace. Taking this information and extrapolating the more profound memes and themes of the mind of your customer and using it to create a more compelling customer experience is what Cult Branding is all about.

Do you Know Thy Customer?

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