Discovering Your Big Idea

Big ideas, when they stick, can guide an organization to an extraordinary future. It helps you determine when to move and where. It provides a shared vision that creates cohesion within your organization, which can lead to superior execution over time.

To discover or refine your big idea, consider the following questions:

End Picture: What will your business look like when it’s done?

Passion: What does your organization love doing? What are your collective strengths (based on employee passion, past performance, and available resources)?

Leadership: What will your organization be a leader in? What are you committed to being the best in the world at?

Impact: Where can your enterprise have the most significant impact? Who are you committed to best serving?

As with any discovery process, be sure to start with a Beginner’s Mind. Pretend that you don’t know the answers.

Be open-minded.

Be receptive to any idea, even the most outrageous ones.

Stay curious my friends.

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