Perhaps your enterprise does not have Brand Lovers like Apple or Oprah, but you have your best customers – customers who give you repeat business and may tell their friends and colleagues about your brand.
So, how do you find your best customers?
They often find you, congregate at your stores, send you emails, and call you occasionally to tell you how great you are doing.
Some customers might even blog about your products or services or create videos and post them on social media.
On the financial side, if you maintain a customer database, you can sift through it and determine who purchases from you with the most significant frequency and for the longest period.
What if you need help locating them?
Then, get creative.
Carefully crafted surveys might help, or you may need to hire a firm to help you identify your best customers.