Contents

• IKEA Quick Stats
• IKEA Profile Summary
• Images by Brand Lovers
• Brand Timeline
• Videos created by IKEA Brand Lovers
• Presentations about IKEA as a Brand
• Articles related to IKEA
• Web site(s) related to IKEA
• Brand Facebook Fan Page

Certified Cult Brand
	We have tracked businesses with unprecedented brand loyalty since 2001. A Certified Cult Brand is a designation we hold for brands that fulfill specific market criteria, including upholding the Seven Rules of Cult Brands.

IKEA was founded by Ingvar Kamprad in 1943.

There are 11,000 IKEA workers in America, and 120,000 around the world

IKEA’s designing process starts with determining the price

The IKEA Catalog is the world’s most distributed annual free publication — 191 million copies are printed in 56 editions and 27 languages

In 2009 660,100,000 people visited an IKEA store worldwide.

Globally, IKEA is the largest corporate donor to UNICEF.

As of October 2010, the chain has 313 stores in 38 countries

Profile Summary

People are camping outside. Traffic jams are so severe that highway exits must be shut down. Traffic lights are rendered useless requiring police to direct traffic. Is it a new Star Wars film? No, it’s the opening of a new Ikea store.

Started in 1943 by Ingvar Kamprad to sell a random assortment of products that he could sell at a cheap price from his house, Ikea has grown into a multinational furniture store. Ikea’s rapid growth continues to be driven by a strong attention to what their customers want: contemporary products that are affordable and functional. This isn’t a concept that is integrated into an aspect of the business plan. It is the driving force behind all decisions. The products are simple in design but visually appealing; they are simple to build, eliminating the need to hire an installer. To sell a mug as cheap as possible, Ikea made it available in only two colors—blue and white—because the pigments were the cheapest. Rather than follow traditional outlets for furniture manufacturing, Ikea obsesses over finding the perfect fit between manufacturer, product, and price—when they needed bent wood arms for a chair, they turned to ski manufacturers.

This attention to cost conscious customers doesn’t stop at the products, but extends to other aspects of the customers’ lifestyles. Understanding that most New Yorkers don’t own cars as they are inefficient and not cost effective, when Ikea opened their Elizabeth, N.J. location right outside of New York, they offered free shuttle service between Port Authority and the store every half hour. For cost-conscious customers, such a trip would have otherwise been too expensive.

Knowing that functionality is a big part of their customers’ buying decisions, when Ikea was designing their Chicago store they didn’t only ask for customer input on what they wanted in an ideal store, they asked them to work alongside with designers in conceiving the final product. After it was finished, no one rated the experience as poor or fair, and 85% rated it as very good or excellent. Return visits increased dramatically.

Functionality differs between regions, and Ikea takes it into account when designing their products. They don’t just have people complete surveys to figure out what they want. They go into their homes and see the ways they live. Visiting people’s houses in Italy and the United States led to the understanding that Americans store more clothing in drawers. The result: deeper drawers for their American products.

This attention to incorporating what their customers want is not lost on the customers. In one forum message, a user identified as bcbaird commented, “I like the Ikea cabinets because the money you spend goes towards the things that count … and not the things that don’t.” And, the attention has paid off: from 1997 to 2005 Ikea doubled its market share and tripled its sales from $600 million to $1.7 billion to become the seventh largest furniture store in the United States.

Timeline

1926 – The founder of IKEA, Ingvar Kamprad, is born in Småland, in the south of Sweden. He was raised on a farm called Elmtaryd, near the small village of Agunnaryd. Even as a young boy, Ingvar knew that he wanted to develop a business. He started by selling matches to neighbours from his bicycle. He found that he could buy matches in bulk very cheaply from Stockholm and sell them individually at a very low price but still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds and later ball-point pens and pencils.

1943 – IKEA is founded by Ingvar Kamprad. In 1943, when Ingvar was 17, his father gave him a gift for succeeding in his studies. The gift was used to establish his own business. The name IKEA was formed from the founder’s initials (I.K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up. IKEA originally sold pens, wallets, picture frames, table runners, watches, jewelery and nylon stockings—whatever Ingvar found a need for that he could fill with a product at a reduced price.

1945 – The first IKEA advertisements appear in local newspapers. When Ingvar Kamprad outgrew his ability to make individual sales calls, he began advertising in local newspapers and operating a makeshift mail order catalogue. He distributed his products via the county milk van, which delivered them to the nearby train station.

1947 – Furniture is introduced into the IKEA product range. The furniture was produced by local manufacturers in the forests close to Ingvar Kamprad’s home. The positive response was gratifying, and the line expanded.

1951 – The first IKEA furniture catalogue is published. The founder of IKEA saw the opportunity of becoming a furniture provider on a larger scale. He soon made the decision to discontinue all of the other products and focus directly on low-priced furniture, and the IKEA that we know today was born.

1953 – The furniture showroom is opened in Älmhult. The IKEA range focused to home furnishing products in the early 1950s. The opening of the showroom was an important moment in the development of the IKEA concept. For the first time customers could see and touch our furnishings before ordering. This came about as a solution to a problem. IKEA found itself in a price war with its main competitor. As both companies lowered prices, quality came at risk. By opening the showroom, IKEA could in three dimensions present its products with function, quality and low price. And people did just what IKEA had hoped: they wisely chose the products with the best value for the money.

1955 – IKEA begins designing its own furniture. There were several reasons for IKEA to start designing its own furniture. But what actually led to this—possibly our best move ever—was quite ironic. Pressure from our competitors caused suppliers to boycott IKEA. This reaction to our early success required us to begin designing our own furniture, and became the basis for future growth. Ultimately, this would lead to innovative design and improved function at lower prices. Then, by lucky inspiration, one early IKEA employee decided to remove a table’s legs so it would fit into a car, and to avoid transport damage. From that point on, we began to think in terms of design for flat packaging. Which led to even further reductions in price for our customers. A pattern had begun to establish itself at IKEA. Turning problems into opportunities.

1956 – IKEA begins testing flat packages. Designing products so that they can be packed flat and assembled by our customers greatly reduces their cost. This was obvious from the very first day we took the legs off a table and put it in a car. We can ship more items in one truck, less storage space is required, labour costs are reduced and transport damages are avoided. For the customer, this means lower priced products and easy transportation home. But all of this began carefully, one product at a time.

1958 – The first IKEA store is inaugurated in Älmhult. 6,700 square metres of home furnishings! At the time, it was the largest furniture display in Scandinavia.

1959 – Gillis Lundgren—the fourth employee at IKEA—designs TORE, possibly our biggest sales success ever. While visiting a kitchen manufacturer, he noticed the simple, practical storage ideas we use in our kitchens and had the inspiration to apply that same thinking throughout the home. As soon as he got back to Älmhult, he sat down and designed TORE.

The hundredth employee joins IKEA.

1963 – The first IKEA store in Norway opens outside Oslo. This was also our first store not located in Sweden.

Marian Grabinski, consul and architect, designs the MTP bookcase.
It was a contemporary classic, and spawned numerous imitators over the years. In building this and other wood products, IKEA forged good relations with Polish suppliers in the 50s and 60s. These relationships still provide the basis for many of our efforts to maintain prices at levels which the majority of people can afford.

1964 – ÖGLA chair is redesigned to fit the IKEA concept of form, function and price.

1965 – The IKEA store in Stockholm is opened. Thousands of people queued for the opening of our flagship store. The 45,800 square metre store has a circular design, inspired by New York’s Guggenheim Museum. The success created huge capacity problems in serving the customers. By opening the warehouse and letting people serve themselves, an important part of the IKEA concept was born.

1969 – The first IKEA store opens in Denmark. The arrival of particleboard makes its mark on IKEA during the 60s. This inexpensive, hard-wearing and easy to process material was a natural fit for IKEA. In 1969, the PRIVAT sofa was designed by architect Åke Fribryter. It had a particleboard base with a white lacquer finish, and brown floral cretonne covers by the textile artist Sven Fristedt. The straight lines, no-nonsense practicality and unbeatable low price were a tremendous success for the times.

1973 – The first store outside Scandinavia is opened outside Zurich, Switzerland.
Its success paved the way for a rapid expansion in Germany, which is the largest IKEA market today.

1974 – The first IKEA store opens in Munich, Germany. SKOPA chair is designed by Olle Gjerlöv-Knudsen and Torben Lind. Modern plastics give designers lots of new ways to construct good furnishings. But choosing the right production method becomes an important question in the design process. When it came to choosing a manufacturer for our SKOPA chair, the answer was wonderfully simple, even if it did cause a few raised eyebrows. After months of fruitless searching, we took another long look at the shape of the chair and hit upon the idea of asking a manufacturer of plastic bowls and buckets to lend us a hand. Neither form or function were compromised by this unorthodox solution. On the contrary, the final lines were even cleaner.

1975 – The first IKEA store in Australia opens.

1976 – The first IKEA store opens in Canada.

1977 – The first IKEA store in Austria opens.

1979 – The first IKEA store opens in the Netherlands.

1980 – The KLIPPAN sofa appears.The same year that the United Nations declared “The Year of the Child” , IKEA declared “The Year of the Children’s Living Room.” Our KLIPPAN sofa was tough enough to soak up the kind of punishment only children know how to dish out, yet soft enough to fall asleep on when bedtime stories grow too long. The entire cover was removable for machine washing.

1981 – The first IKEA store opens in France.

1982 – LACK shelves are born.

1983 – The six-thousandth employee joins IKEA.

1984 – The first IKEA store in Belgium is opened. The Stockholm range of furnishings appears. IKEA designed a series of high quality furnishings using some of our favourite materials—birch wood, leather and cretonne. Our STOCKHOLM range had everything you would expect of classic high quality, except the high price tag. STOCKHOLM was a winner of the Excellent Swedish Design award.

1985 – The first IKEA store opens in the USA. At first, we weren’t sure the USA needed IKEA. After all, what could we bring to the country that has everything? But we discovered there is a need everywhere for useful, attractive home furnishings at prices for every wallet.

1987 – The first IKEA store in the UK opens.

1989 – The first IKEA store opens in Italy.

1990 – The first IKEA stores in Hungary and Poland opens.

1991 – The first IKEA stores opens in Czech Republic and United Arab Emirates.

1993 – IKEA reaches 114 stores in 25 countries.

1994 – KUBIST storage units appear.This was one of the first IKEA products built with board-on-frame construction. We used a technique for door manufacturing to create inexpensive, sturdy and lightweight storage units. To make beautiful, functional and affordable products for the majority of people, IKEA designers try to carry out product development on the shop floor. Working with existing manufacturers of board-on-frame doors, IKEA saves money. In this case, old factories in Poland were retooled to make parts for KUBIST and other IKEA products.

1995 – DAGIS kids’ chair, by Richard Clack, is born. He obviously took a long, hard look at kids before he designed it. Children do not have sharp corners, they are fairly soft but can stand up to a little rough and tumble now and again. They are cheeky but cute and they just love the hurly-burly of childhood. In this spirit, he designed his chair for children. And then he added one little improvement. As far as we know, children do not yet come in stackable versions to save space and facilitate moving them. DAGIS, on the other hand, does.

1996 – The first IKEA store opens in Spain.

1997 – IKEA introduces Children’s IKEA. IKEA has always provided furnishings for the entire family. But since kids are the most important people in the world, IKEA decided to put them in the spotlight. We worked with two groups of experts to develop products. Child psychologists and professors in playing helped us develop things that are good for kids’ motor skills, social development and creativity. Then the other experts, kids, helped us choose the winners. Play areas, children’s room settings, baby areas, special meals in the restaurant and still more play areas make IKEA a place kids love to visit.

The first version of www.IKEA.com launches.

1998 – IKEA opens its first store in China.

1999 – IKEA numbers 53,000 co-workers across a global network of over 150 stores in 29 countries on four continents. IKEA founder Ingvar Kamprad initiated the Big Thank You Event as a millennium reward to the many co-workers within the IKEA group. The total of all sales worldwide on this special day was given to the employees. The goal for the day was high, but the actual result was higher—approximately 187 million NLG. Every co-worker, from the snack bar staff and stock clerks to the president, got the same bonus. For most, this bonus was more than a month’s pay. It turned out to be a great way to thank the hard working IKEA co-workers for contributing to the success over the last millennium. And this is only the beginning.

2000 – The first IKEA store opens in Russia.

2006 – The first IKEA store opens in Japan

2009 – Ikea iPhone app available for download.

Images of IKEA Brand Lovers

Videos Created By IKEA Brand Lovers

Presentations About IKEA As a Brand

Articles related to IKEA

Ikea: How the Swedish Retailer Became a Global Cult Brand

IKEA Brings Fun Shopping to Your Home

IKEA’s Official Site
http://www.ikea.com

IKEA Fan Site
https://www.ikeahackers.net

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Contents

• Southwest Airlines Quick Stats
• Southwest Airlines Profile Summary
• Images by Southwest Airlines Brand Lovers
• Southwest Airlines Timeline
• Videos created by Southwest Airlines Brand Lovers
• Presentations about Southwest Airlines as a Brand
• Articles related to Southwest Airlines

Certified Cult Brand
	We have tracked businesses with unprecedented brand loyalty since 2001. A Certified Cult Brand is a designation we hold for brands that fulfill specific market criteria, including upholding the Seven Rules of Cult Brands.

Quick Stats for Southwest Airlines

Founded March 16th 1967 by Rollin King and Herb Kelleher FORTUNE has ranked Southwest Airlines in the top five of the “Best Companies to Work For” in America.

Southwest ranked first in 1997 and 1998, second in 1999, and fourth in 2000. Southwest has chosen not to participate since 2000. Stock name LUV In 2005 and again in 2008 The American Customer Satisfaction Index (ACSI) recognized Southwest Airlines as leading the industry in customer satisfaction.

The ACSI, conducted by the University of Michigan, independently tracks customer satisfaction levels by measuring the household consumption experience. Among all industries in 2005, FORTUNE has listed Southwest Airlines as number three among America’s Top Ten most admired corporations.

Southwest Airlines Blog: Southwest Blog

Southwest Airlines Web Site: Southwest Website

Southwest Airlines Cult Brand Summary

In the wake of September 11th, airlines suffered a major setback. Even after a $15 dollar attempt by the government to save airlines, American, Delta, and United collectively lost $4 billion; the major airlines laid off 16% of their workforce. Southwest managed to make $151 million in profit, but with an entirely different approach: they didn’t lay off any employees and offered customers full refunds on their flights. Southwest’s maintenance of financial reserves to counter major setbacks allowed them to focus on what really matters: the employees and the customers.

The employees and the customers were both grateful: Southwest employees donated $1.3 million to help the airline and customers began sending in donations and sending back gift cards to help with the financial struggle.

Southwest’s company is built on the idea that loyalty begins with the employees. In fact, their ability to be profitable depends entirely on them. Flying short distance flights is, according to conventional wisdom, an unprofitable approach, as planes are forced to spend a greater portion of time on the ground than the air. Rather than cutting labor costs and buying cheap equipment, Southwest relies on their employees to create profit by putting more planes in the air through quick turnarounds.

Strong internal relationships ensure that proper information is passed between individuals when they need it. Employees are hired for their perfect fit into the Southwest culture as much as they are for any job-related qualifications. When something goes wrong, unlike most airlines, there’s no quest to blame an individual or department.

Instead, a much more positive work environment is created in which everyone works together to find out what went wrong and how it can be prevented in the future. Most airlines favor a method where one individual is in control of many flights via a computer system.

For Southwest, the focus remains on person-to-person interaction. Agents are assigned to only one flight at a time and directly interact with other people in the operation, rather than through a computer or telephone. Not only does this face-to-face interaction facilitate relationship building, but it also helps minimize time deficits produced by unforeseen circumstances that would otherwise result in untimely delays caused by lack of communication.

This strong focus and dependence on employee relations ensures that everyone who is working for Southwest really wants to work at Southwest. There’s no hierarchy between pilots and baggage handlers. Everyone is working together to best serve the customer and they’re happy to do it. Not only does their state of mind create a positive atmosphere for the customers, but their efficient, communication-focused approach has resulted in fewer lost bags, fewer delays, and, inevitably, fewer complaints.

Herb Kelleher, ex-CEO of Southwest, demonstrated the understanding that customer loyalty began with the employees, when he claimed profit to be a byproduct of customer service. This driving concept has led Southwest to 33 years of profitability without any layoffs, figures that seem impossible in the airline industry.

Southwest Airlines Timeline

Timeline provided by the Associated Press.

1971 – Southwest begins flying between Dallas, Houston, and San Antonio. The idea for the airline was hatched over drinks by San Antonio lawyer Herb Kelleher and one of his clients, Rollin King, who ran a small charter service in Texas.

1972 – Southwest was forced to sell one of its four planes to meet payroll. Employees made up for the lost jet by turning planes around and starting the next flight in 10 minutes. In a 2008 interview, Kelleher called this the airline’s most challenging time.

1973 – Southwest makes money, starting a string of 36 straight profitable years.

1978 – Herb Kelleher becomes interim CEO for several months, and gets the job full-time in 1981.

1979 – Southwest begins service in New Orleans. Until Congress deregulated the airline industry (in 1978), Southwest couldn’t fly beyond Texas.

1982 – Expands service to California.

1985 – Begins service at Chicago’s Midway Airport. Acquires a competitor, Muse Air.

1989 – Annual revenue passes $1 billion.

1993 – Expands to the East Coast with service at Baltimore-Washington International Airport. Acquires Morris Air to expand into the Pacific Northwest.

1996 – Expands to Florida.

1999 – Begins service at Long Island MacArthur Airport but avoids more congested New York City airports.

2001 – Kelleher steps down as CEO, replaced by general counsel James Parker, but remains chairman. Kelleher’s former legal assistant, Colleen Barrett, is named president.

2002 – Begins phasing out plastic reusable boarding passes. New rules after the 2001 terror attacks required boarding passes with passenger’s name.

2004 – Gary Kelly replaces Parker, who became entangled in difficult labor negotiations with the flight attendants’ union.

2005 – Begins selling travel to Hawaii and other places aboard partner ATA Airlines.

2006 – Congress votes to repeal a law in 2014 that prevents Southwest from operating long flights from its home base at Dallas Love Field.

2008 – The Federal Aviation Administration proposes a $10.2 million civil penalty against Southwest for using planes that hadn’t been inspected for fuselage cracks. Several planes were later found to have cracks. After negotiations, the penalty is reduced to $7.5 million. At the annual shareholder meeting, Kelleher steps down as chairman.

2009 – Southwest launches service in Minneapolis and announces plans to expand to New York’s LaGuardia Airport, Boston’s Logan Airport, and Milwaukee.

Presentations about the Southwest Airlines Brand

Articles Related to Southwest Airlines

Humor in the Workplace

Calling All Business Leaders: Sell In, Not Out

Southwest blog: Customer appreciation day

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Contents

• MINI Quick Stats
• MINI
• Images by MINI Brand Lovers
• MINI Timeline
• Videos created by MINI Brand Lovers
• Presentations about MINI as a Brand
• Articles & Web Resources Related to MINI

Certified Cult Brand
	We have tracked businesses with unprecedented brand loyalty since 2001. A Certified Cult Brand is a designation we hold for brands that fulfill specific market criteria, including upholding the Seven Rules of Cult Brands.

Quick Stats

Classic Mini Production: 1959-2000

MINI Production: 2001-Present

Designer of Original Mini: designed for BMC by Sir Alec Issigonis.

Designer of modern MINI: designed by Frank Stephenson and drew inspiration from the original Mini. The name of the new car’s brand, MINI, was all-capitalised to distinguish it from its predecessor.

MINI Cult Brand Summary

The Mini is a small car that was designed by Alec Issigonis for the British Motor Corporation (BMC). BMC and its successors built the original Mini from 1959 until 2000. The Mini became an icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers. The vehicle was produced in many limited edition designs and was easily customizable making it a fun car to make your own.

In 1994 BMW bought Mini and in 1995 began development of a new Mini. The new MINI was designed by Frank Stephenson and was first produced in 2001. The MINI captured the essence of the original Mini but updated a lot of technological and safety features the original Mini was not required to have.

Like the Volkswagen beetle, MINI embraced the Golden Rule of Courage and stood out as something different. In the heyday of the gas-guzzling SUVs, the roads were congested with Escalades, Navigators, and the almighty Hummer. With bigger is better sensibility, drivers could preen their feathers and strut their egos by way of their vehicles. Yet when all of the cars were getting bigger, MINI prided itself on being smaller, much smaller. When MINI wiggled its way onto the scene, it became the little engine that could.

It has been more than fuel efficiency that makes MINI a smart choice. Like other Cult Brands that follow the Golden Rule of Freedom, MINI celebrates each individual driver and encourages him or her to “you-ify your MINI.” MINI explains, “Everybody wants their car to say something different about them. Fortunately, the MINI can say anything.”

Like other Cult Brands, MINI loves surprising their customers at every turn. As a MINI owner, you might receive a cryptic package in the mail, complete with a purple filter sheet, a letter descrambler, a password key, and a note saying, “look forward to our hidden messages.” The following week, you’re reading the New Yorker magazine and you spot a MINI advertisement calling for a special code. Like a good detective, you grab your secret kit to decipher the covert message. But it really doesn’t matter what it says. What matters is that you’re like the lucky kid in the neighborhood holding the prized decoder ring from your winning box of Cracker Jacks.

This child-like, adventurous spirit prevails in the world of MINI. Remember how you could explore the world without constraints as a child? You couldn’t care less about what other people thought because you were too enthralled with each new and exciting discovery. MINI understands the nostalgia adults have for their younger years.

With a scrapbook of playful moments and creative collectibles, MINI defines the Golden Rule of Fun and sells lifestyles defined by freedom, good cheer, and camaraderie. As a Brand Lover or enthusiast, you might take part in MINI Takes the States Tour, traveling across country with a caravan of MINIs, stopping in different cities, attending special events, and mingling with other members of the MINI Family. However, staying true to the Golden Rule of Openness, the event organizers proclaim, “Everyone is invited, even if you don’t own a MINI.

For MINI owners, driving is not just a functional activity that makes going to work and running errands possible. It’s all about the experience. In their Book of Motoring, MINI explains, “The difference is in the mind of the operator. Just because you drive, doesn’t mean you motor. When you drive, you go from A to B. When you motor, you go from A to Z. It’s all about living. Nobody can tell you when you’re motoring. You just know.” Ultimately, for MINI drivers, “Mileage equals experience.”

Most of all, MINI proudly fosters a solid network of customer communities—the MINI Family, as it’s called—connected throughout the world. MINI explains, “Dating back to its birth in the UK, there’s a long-standing tradition of MINI owners acknowledging each other when they pass on the streets … So when you pass another MINI, don’t be shy. Give them a wave. It could be as subtle as raising an index finger off the steering wheel or as enthusiastic as two hands out the sunroof (although it would probably be best if these were passenger hands).” You’ll also hear MINI drivers acknowledging one another by flicking their headlights, and even giving high-fives out the window while passing each other by.

MINI Timeline

1906 – Alex Issigonis, designer of the original Mini is born in Smyrna, Turkey.

1923 – John Newton Cooper born. Friend of Issigonis and future owner of the Cooper Car Company

1955 – Alex Issigonis is asked by Leonard Lord to go to work in the British Motor Corporation (BMC) design headquarters as Chief Engineer.

1956 – Nasser closes the Suez Canal, the main route for oil to the West. “Bubble” cars are born in response to scarce fuel.

1957 – Leonard Lord, in reaction to the Bubble Cars, gives the OK for the Mini project, code named ADO 15, and early on referred to as the Austin Newmarket.

1958 – Leonard Lord takes a short drive in one of the Mini prototypes and gives the OK for the car, saying he wants it in production in 12 months.

March 1959 The Morris Mini Minor later to be known as the first one built (621 AOK) comes off the “pre”-production line.

May 1959 – Actual production starts.

August 1959 – Austin Seven and Morris Mini Minor in Basic and De-Luxe versions go on sale, August 26th. Basic, 500UKP. De-Luxe (the most popular), 537UKP. The Morris was available in Red, White, or Blue. The Austin in Red, Grey or Blue. The De-Luxe versions had such extras as carpets instead of rubber mats, passenger adjustable seat, opening rear side windows, bumper overriders, full width wheel trims and a heater!

September 1959 – First works Mini in an international event driven by Marcus Chambers. Viking Rally. YOP 663. 51st overall.

1960 – Van goes on sale. Longer by 9 5/8”. Wheelbase 4” longer. 6-gallon (UK) fuel tank under the rear floor. Longer rear suspension trumpets, spare wheel and battery behind the front seats under the leading edge of the load floor. Passenger seat and rear view mirror were extra cost options!

First international class win for a works Mini: Don Morley on the Geneva Rally, 618 AOG.

Countryman (Austin) and Traveller (Morris) Estate cars (with wood) go on sale.

1961 – Pickup goes on sale. Longer than the Van by about 5/8” and using the same “long” wheelbase.

• Weight 34 pounds more than the saloon and 8 less than the Van.
• Australian Mini production starts.
• 997 Cooper shows itself at a press release.
• Super version goes on sale. The same body and exterior specifications as the soon-to-be-sold Mini Cooper; except, the grilles were unique to the model.

1962 – First outright international win for a works Mini: Pat Moss on the Tulip Rally in a 997 Cooper, 737 ABL.

• First overall, Baden-Baden Rally, Pat Moss, 737 ABL.
• De-Luxe and Super models dropped. Replaced by Super De-Luxe. Generally regarded as a step back from the Super model in trim level.
• John Love wins the British Saloon Car Championship driving for the Cooper Car Company.

1963 – The Cooper S goes on sale in 1071cc form. Externally, there were very few clues to differentiate the new Cooper S from the Cooper.

• Rob Slotemaker wins the 1300cc class in the European Championship driving for Downton Engineering.

1964 – Mini has one of their greatest racing year.

• Hopkirk wins the Monte Carlo Rally in a 1071 Cooper S, 33 EJB.
• Makinen wins the Tulip Rally in a 1275, AJB 66B.
• John Fitzpatrick takes 1st in the 1300cc class in the British Saloon Car Championship driving for the Cooper Car Company.
• The Austin/Morris Panel Van shows up in the sales literature. Start date unknown.
• Hopkirk wins the Circuit of Ireland in CRX 89B.
• Aaltonen wins the Geneva Rally in EBL 55C.
• Aaltonen wins the Czech Rally in EJB 55C.
• Aaltonen wins the Polish Rally in CRX 89B.
• Makinen wins the 1000 Lakes Rally in AJB 33B.
• Aaltonen wins the Munich-Vienna-Budapest Rally in CRX 89B.
• Reclining seat option offered on Cooper and Cooper S.
• Aaltonen wins the RAC Rally in DJB 93B.
• Aaltonen wins the European Rally Championship.
• John Rhodes wins the 1300cc class in the British Saloon Car Championship driving for the Cooper Car Company.
• Warwick Banks takes 1st in the 1000cc class in the British Saloon Car Championship driving for the Cooper Car Company.

1965 – Makinen wins the Monte Carlo Rally in AJB 44B. Considered one of the greatest rally drives ever.

1966 – Fall wins the Circuit of Ireland in DJB 92B.

• Aaltonen wins the Tulip Rally in GRX 310D.
• Hopkirk wins the Austrian Alpine Rally in DJB 93B.
• Fall wins the Scottish Rally in DJB 93B.
• Aaltonen wins the Czech Rally in JBL 494D.
• Fall wins the Polish Rally in GRX 309D in 970 S form. Makinen wins the 1000 Lakes Rally in JBL 493D.
• Makinen wins the Munich-Vienna-Budapest Rally in HJB 656D.

1967 – Aaltonen wins the Monte Carlo Rally in LBL 6D.

• Hopkirk wins the Circuit of Ireland in GRX 5D.
• Hopkirk is 1st in Class in the Sebring 3 Hour Race in GRX 309D.
• Hopkirk wins the Acropolis Rally in LRX 830E.
• Fall wins the Geneva Rally in LRX 827E.
• Makinen wins the 1000 Lakes Rally in GRX 195D. Fall, Vernaeve, and Hedges take 1st in class at the 84 Hour Marathon.
• Hopkirk wins the Alpine Rally in LRX 827E.
• John Rhodes wins the 1300cc class in the British Saloon Car Championship driving for the Cooper Car Company.

1968 – Although taking 1st, 2nd, and 3rd in class and winning the Manufacturers’ Team Prize, the Monte Carlo win streak is ended.

• The Minis were 3rd, 4th, and 5th overall. ORX 7F, ORX 707F, ORX 777F.
• Moke production in England stops. (Total English production: 14,518; Austin 5,422; Morris, 9,096)
• John Rhodes wins the 1300cc class in the British Saloon Car Championship driving for the Cooper Car Company.
• John Rhodes takes 1st in the 1300cc class in the European Championship driving for the Cooper Car Company.
• Gordon Spice takes 1st in the 1000cc class in the British Saloon Car Championship driving for Arden.
• John Handley takes 1st overall and 1st in the 1000cc class in the European Championship driving for British Vita.

1969 – Issigonis awarded Knighthood for services to automotive engineering.

• British Leyland buys 51% of Authi.
• Hopkirk takes 1st in class at the Tour de France in OBL 45F.
• Mini Cooper discontinued. (Total 997 & 998 Cooper production: approx. 100,100. Total 998 Mk II Cooper production: Austin, 9,900; Morris, 21,800)
• Alex Poole takes 1st overall and 1st in the 1000cc class in the British Saloon Car Championship driving for Arden.

1971 – Issigonis retires. Continues on as a consultant.

1972 – British Leyland buys the motor vehicle portion of Innocenti.

1976 – Mini 1000 special, Limited edition goes on sale. (Total production: approx. 3,000.) “Cosmetically enhanced” Mini 1000. Special paint and interior. Reclining seats.

1979 – 1100 Special limited edition goes on sale at 3,300UKP.

• “20th Anniversary” edition.
• Total production: approx. 5,100.
• 45bhp 1098 engine.
• Choice of two special paint colors.
• Vinyl roof. 165×70 tires on 5” rims.
• Clubman bumpers, etc.
• Mini 1000 called Super.

1980 – Clubman discontinued. (Total production: Saloon, 331,675; Estate, 176,688.)

• 1275 GT discontinued. (Total production: 117,949.)

1982 – City changed to City E.

• Van and Pickup discontinued.

1983 – Mini Sprite limited edition starts at 3,334UKP. (Total production: approx. 2,500.) Special paint and stripes. Wheels and tires like the 1100 special. Different interior.

The South African Mini Panda goes on sale. Alpine White paint, Panda decal, white wheel covers, radio/tape combination, twin rear-mounted speakers, rear-mounted telescopic aerial, window air deflectors, twin spotlamps, synthetic sheepskin seat covers front and rear, leather gearknob and rubber floor mats front and rear.

1984 – 25th Anniversary limited edition starts at 3,865UKP. (Total production: approx. 5,000.) Silver with red accents inside and out. Lots of “25” decals. Leather steering wheel. Radio/cassette. Most notably: 12” wheels and 8.4” disc brakes, soon to become standard on all Minis.

1985 – Ritz limited edition starts 3,798UKP. (Total production: approx. 3,725.) Silver outside with Ritz decals. Accented with Nimbus Grey. Multicolored interior. In other words, a Mini City with some fancy paint and decals – a similar theme to many of the limited editions and specials.

1986 – Chelsea limited edition starts at 3,898UKP. (Total production: approx. 1,500.) A City E painted Targa Red with decals.

Piccadilly limited edition starts at 3,928UKP. (Total production: approx. 2,500.) A City E in Cashmere Gold. Dark velvet interior. Full width wheel trims in plastic.

1987 – Park Lane limited edition starts at 4,194UKP. (Total production: 4,000.) Black exterior with bigger decals.

Advantage limited edition starts 4,286UKP. (Total production: 4,675.) City E in Diamond White with tennis motif decals.

1988 – Red Hot and Jet Black limited editions start at 4,382UKP. (Total production: approx. 6,000.) Red or Black. Tinted windows. Decals.

Designer limited edition starts at 4,654UKP. (Total production: approx. 2,000.) Black or white. Tied in with designer Mary Quant with daisy motif and her signature on the seats.

October 1988 – Alex Issigonis dies at the age of 81.

1989 – Sky, Rose, Racing and Flame special editions start. (Total production: Sky/Rose, approx. 1,100; Racing/Flame, approx. 2,000.)

• Mini 30 (30th Anniversary) special edition starts. (Total production: approx. 3,000.)

1990 – Flame Red and Racing Green special editions start. (Total Production with Checkmate, approx. 2,500.)

• Checkmate special edition starts. (Total production with Flame and Racing, approx. 2,500.)
• Studio 2 special edition starts. (Total production: approx. 2,000.)
• RSP Rover Mini Cooper goes on sale. (Total production: approx 1,650 with 650 of them going to Japan.)

1992 – The Italian Job special edition goes on sale. (Total production: approx.1,750.)

1993 – Rover built Cabriolet goes on sale.

1994 – Rover Group is acquired by BMW

• Mini Cooper Monte Carlo special edition goes on sale.

1995 – Designed for the new generation MINI begins between Rover group in the UK and BMW in Germany

1996 – Cabriolet discontinued.

• No longer any technical differences between “Mini” and “Cooper”.
• 2000 Production ceased October 4. The car designated as the last one off of the production line is registered as X411JOP and goes to the Heritage Museum to share space with 621 AOK.
• Total Original Mini production quoted as 5,387,862.

December 2000 – John Cooper dies.

2001 – The new MINI from BMW is produced

2003 – Featured in the 2003 remake of The Italian Job, the Mini Cooper/Cooper S won the North American Car of the Year award for 2003.

2005 – MINI convertibles go on Sale. Owners have to sign a contract stating they will drive with the top down 90% of the time.

2006 – MINI Takes the States rally begins in California, following the Monterey Historic Automobile Races and ends 3,123 miles across the country at the Lime Rock Vintage Festival in Connecticut.

2008 – MINI Takes the States rally is held in the summer. MINI drivers visit Miami, Boston, Chicago, and Los Angeles.

• MINI Clubman goes on sale. Its longer body gives drivers more cargo room while having the same unique MINI look.

2009 – A limited-edition of the John Cooper Works Hardtop is produced. It commemorates the 50th Anniversary of the Formula One World Championship title won by John Cooper (builder) and Jack Brabham (driver). The production vehicle is inspired by John Coopers son, Mike.

2010 – MINI Takes the State Rally takes place in Denver, CO. Over 50,000 MINI enthusiast attend the event.

2011 – The MINI Countryman goes on sale.

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Contents

• WWE Quick Stats
• WWE Profile Summary
• Images of WWE Brand Lovers
• WWE Timeline
• Videos created by WWE Brand Lover
• Presentations about WWE as a Brand
• Articles related to WWE
• WWE Facebook Fan Page

Certified Cult Brand
	We have tracked businesses with unprecedented brand loyalty since 2001. A Certified Cult Brand is a designation we hold for brands that fulfill specific market criteria, including upholding the Seven Rules of Cult Brands.

Quick Stats for WWE

WrestleMania III in 1987 attracted 93,173 fans to the Pontiac Silverdome, setting an indoor attendance record that still stands.

In 2010, WWE performed 327 live events, including 74 international events

WWE produces new television programming 52 weeks a year. The programming can be seen in more than 145 countries and heard in 30 languages.

WWE.com, attracts an average of 12.9 million monthly unique visitors worldwide.

WWE programming reaches 13 million viewers in the U.S. each week.

For his accomplishments in entertainment, television, and pay-per-view, McMahon, one of the longest running personalities on television, was awarded a star on the Hollywood Walk of Fame in 2008.

WWE has supported the U.S. military, bringing WWE Superstars to war zones in Iraq and Afghanistan since 2002 to entertain the troops.

Website: http://www.wwe.com/

WWE Cult Brand Summary

World Wrestling Entertainment’s (WWE) Vince and Linda McMahon are both masters at challenging and shattering conventional wisdom. They prove that anyone can build a Cult Brand. Neither Vince nor Linda McMahon grew up with a silver spoon in their mouths. In fact, Vince McMahon started out his career selling Encyclopedia Britannica door-to-door before eventually joining his father’s small wrestling company in 1971.It was 1982 when they first decided to really roll the dice in the wrestling world. The two convinced Vince’s father and partners to sell them the family wrestling business. They agreed to make four quarterly payments of roughly $250,000 each. If Vince and Linda missed a payment, they would lose everything, and the business would revert back to the partners of Vince’s father.Their big gamble worked. Through relentless hustling, the McMahons were able to scrape together enough money to cover the four payments. Within a year, WWE was theirs. With the issue of ownership and control out of the way, the McMahons next set their eyes on another huge challenge: turning WWE into the first national wrestling brand. At the time, the idea of a national wrestling brand seemed high unlikely, not to mention highly risky.

Building a national brand meant that they had to be willing to break the unwritten rule that the twenty or so regional promoters who controlled U.S. wrestling wouldn’t compete with each other. They began by taking what little profits they had and paying local TV stations to regularly broadcast tapes of their company’s wrestling matches. The McMahons figured that wrestling fans nationwide who watched on television would eventually find themselves craving an exciting live WWE match in their own towns, instead of the tame offerings of the local promoter. They were right. WWE’s risky TV broadcast strategy ended up working incredibly well.

Four years after the McMahons started their videotape blitzkrieg, only a handful of regional wrestling operators remained in business, and these survivors were running scared. WWE’s promotions had not only won it thousands of new fans, but it also helped make the McMahons appear much larger and more powerful than they really were. Their risk taking redefined professional wrestling.

Despite the current size of WWE, the McMahons still understand the importance of listening to the choir. “You really have to be listening and providing them with what they want to see,” says Lind McMahon.

WWE’s live matches give the company a unique opportunity to see what its most loyal fans like or dislike about a show on any given night. Introduce a new wrestler or storyline twist the crowd doesn’t like, and chants of, “Booring! Booring!” will soon follow. By the same token, if WWE hits upon a great new gimmick or introduces a cool new wrestler, their always vocal fans will let them know about it. Scripts aren’t fully set until the day of the show, and WWE will sometimes even change a script in mid-show based upon a positive or negative reaction.

Today, WWE is the only international brand of any consequence in professional wrestling. Taking huge risks and always keeping the fans alive allowed Vince and Lind McMahon to build from scratch an entertainment empire that generates over $400 million in sales annually.

Timeline of WWE’s Rise as a Cult Brand

1953 Roderick McMahon and Raymond Mondt created the Capitol Wrestling Corporation Ltd and joined the National Wrestling Alliance (NWA).

1954 Ray Fabiani, one of Mondt’s associates, brought in Vincent J. McMahon to replace his late father Roderick in promotions. McMahon and Mondt were a successful combination, and within a short time, they controlled approximately 70% of the NWA’s booking

1979 Capitol Wrestling grows, providing syndicated programming to 30 television stations.

1980 The son of Vincent J. McMahon, Vincent K. McMahon, founded Titan Sports, Inc.

1982 Titan Sports purchases Capitol Wrestling, the company founded by Vince McMahon’s father. Wrestling is still regarded as a regional enterprise, but with the purchase of Capitol, Titan has the opportunity to give the company that would become World Wrestling Entertainment much greater geographic coverage and position as entertainment, not sport.

1984 Launch of World Wrestling Federation Victory magazine.

1985 McMahon leverages the new technologies of pay- per-view and closed-circuit TV for the first WrestleMania from Madison Square Garden. The main event is a tag-team match between Hulk Hogan, Mr. T and Jimmy “Superfly” Snuka vs. Rowdy Roddy Piper, Paul Orndorff and Cowboy Bob Orton.

1987 The heavily marketed WrestleMania III attracts 93,173 fans to the Pontiac Silverdome outside Detroit.

1997 WorldWrestlingFederation.com launches in June, later renamed WWE.com.

1999 World Wrestling Federation debuts as a publicly traded company listed on the New York Stock Exchange.

2002 World Wrestling Federation officially becomes World Wrestling Entertainment Inc. Later that year, more than 1 million viewers purchase WrestleMania X-6 on pay-per-view, making it the most watched non-boxing event in pay-per-view history at the time.

2002 WWE Films is established and later renamed WWE Studios in July.

2006 Nearly 6 million households purchase WWE pay-per-view events, placing WWE among the largest pay-per-view event programming providers in the world.

2006 Extending into broadband, WWE launches WWE Mobile.

2007 WWE opens an office in Shanghai.

2008 Targeting fans ages 6-14, WWE launches WWE Kids magazine and the accompanying website, wwekids.com. Also, USA Network’s “Monday Night Raw” celebrates its 800th episode.

2009 WWE celebrates the 25th anniversary of Wrestle-Mania at Reliant Stadium in Houston.

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WWE Craze — The Collegian, By Erin O’Brien

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