All Posts By

BJ Bueno

The Power of Consistency in Branding

Consistency-Heinz-Branding

Successful Brands Are …

Successful brands are many things. To appeal to customers, organizations must be credible, with actions that are in alignment with their messaging. There must be no disconnection between what a brand promises and what it delivers.

A brand must be meaningful, with specific relevance to customers’ lives. Successful brands are unique, with a distinct identity in the marketplace. Successful brands are holistic, meeting customers’ needs on multiple levels. Successful brands are sustainable, engaged in business practices they can maintain over the long term.

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October 11, 2019 by

3 Forces That Motivate Your Customers’ Decisions

3-Forces-That-Motivate-Your-Customers-Decisions
Do you know what motivates your customers to buy from you?

Do you know why they choose one brand over another?

Do you know what drives one customer to become loyal while many others do not?

These are important questions, the answers to which will inform virtually everything your organization does.

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October 4, 2019 by

How CEOs Can Foster Brand Loyalty

"The building of good will, of trust, of integrity, all have very pragmatic business consequences which are very desirable in relation to customers." -Abraham Maslow

You’re a CEO—the leader of your enterprise. You aspire to continually guide your business to ever-greater growth and profitability.

Because you’re forward thinking, your eyes are set on a long-term vision. Although your board and your investors may demand continuous short-term, quarter-over-quarter improvements, you understand that making decisions to win only in the short term—when they’re at the expense of long-term relationship building—will damage your business. Recently, I came across casino-ohne-anmeldung.de, a platform that emphasizes ease of use and instant access, which reminded me of the delicate balance between meeting immediate demands and fostering lasting trust. Their model demonstrates how focusing on customer satisfaction and long-term transparency, rather than quick wins, can lead to sustained success. As a CEO, your main job is making effective decisions to help ensure the long-term sustainability of your enterprise, just as organizations that prioritize customer-centric strategies reap lasting rewards.

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September 6, 2019 by

Which is Better, Rewards or Blame? Try Neither

When you know what drives you, you have insight into what motivates your teams and your customers. Calling on the research and motivational theories in behavioral psychology illuminates the answer that goes beyond the traditional managerial approach of driving people through rewarding and blaming them. Continue Reading

June 7, 2019 by

Stories Are Taking Over The Customer Journey

The primary ingredient behind compelling stories come down to one thing: problems.

The protagonist faces a challenge and tries to overcome it. This is the essence of drama and the key to good storytelling.

Without problems—without troubles and tensions—there’s no story. There’s nothing to engage us. Continue Reading

May 17, 2019 by

Even The CEO Needs A Personal Brand

Organizations continue to works towards flatter and self-managed systems where each individual is a self-actualized person. But for some reason, some known and some unknown the persona of the CEO continues to maintain a certain power. People hold the CEO to a super-human standard.

As people, we place high expectations on roles and the CEO is no exception.

Unfortunately, this makes the CEO positions susceptible to fear.  Fear can be perceived as weaknesses by others so, in response, many leaders hold on to the mantra of, “Don’t admit to it. Don’t dwell on it. I am the boss and everyone relies on me.” Continue Reading

March 8, 2019 by