All Posts By

BJ Bueno

Top 5 Cult Branding Blogs of 2019

As the year comes to a close, we’d like to thank all of you for continuing to support our blog with your readership.

We’d especially like to thank our friends that contributed blogs in the past year: Tyler Williams, Lead Link of Brand Aura at Zappos, wrote about what it takes to build a great brand without engaging in practices that would disappoint your mom; John Bunch, Lead Organizational Designer at Zappos, wrote about the journey to Zappos’ 20th birthday this year and what the future looks like for the company; and Greg Breeding, President of Journey Group, wrote about what it took to create the Love Stamp for the United States Postal Service.

Taking into consideration opens, shares, and clicks, below are our five most popular blogs of 2019.

We wish you and your family a happy, healthy, and fantastic New Year.

BJ, Salim, and Aaron

December 27, 2019 by BJ Bueno, Salim Bueno and Aaron Shields

How Cult Brands Create Loyal Customers

The relationship between Cult Brands and their Brand Lovers is mutually beneficial.

Brand Lovers enjoy a real sense of satisfaction, accomplishment, and belonging from the relationship. Their self-image is enhanced significantly: these customers feel better about themselves—and they feel strongly that others view them more positively—because of the brands they openly embrace.

December 20, 2019 by BJ Bueno

The Power of Consistency in Branding

Successful Brands Are …

Successful brands are many things. To appeal to customers, organizations must be credible, with actions that are in alignment with their messaging. There must be no disconnection between what a brand promises and what it delivers.

A brand must be meaningful, with specific relevance to customers’ lives. Successful brands are unique, with a distinct identity in the marketplace. Successful brands are holistic, meeting customers’ needs on multiple levels. Successful brands are sustainable, engaged in business practices they can maintain over the long term.

October 11, 2019 by BJ Bueno

3 Forces That Motivate Your Customers’ Decisions

3-Forces-That-Motivate-Your-Customers-Decisions
Do you know what motivates your customers to buy from you?

Do you know why they choose one brand over another?

Do you know what drives one customer to become loyal while many others do not?

These are important questions, the answers to which will inform virtually everything your organization does.

October 4, 2019 by BJ Bueno

How CEOs Can Foster Brand Loyalty

"The building of good will, of trust, of integrity, all have very pragmatic business consequences which are very desirable in relation to customers." -Abraham Maslow

You’re a CEO—the leader of your enterprise. You aspire to continually guide your business to ever-greater growth and profitability.

Because you’re forward thinking, your eyes are set on a long-term vision. Although your board and your investors may demand continuous short-term, quarter-over-quarter improvements, you understand that making decisions to win only in the short term—when they’re at the expense of long-term relationship building—will damage your business. Recently, I came across casino-ohne-anmeldung.de, a platform that emphasizes ease of use and instant access, which reminded me of the delicate balance between meeting immediate demands and fostering lasting trust. Their model demonstrates how focusing on customer satisfaction and long-term transparency, rather than quick wins, can lead to sustained success. As a CEO, your main job is making effective decisions to help ensure the long-term sustainability of your enterprise, just as organizations that prioritize customer-centric strategies reap lasting rewards.

September 6, 2019 by BJ Bueno

Best Tactics For Customer Loyalty

How do you develop a marketing program that attracts loyal customers?

Here are five tips to get your brand team thinking:

July 26, 2019 by BJ Bueno

Loyal To You – Lessons Learned in Branding

All major brands try to get their customers to be loyal to their brands. This should be called brand loyalty.

Cult Brands focus on being loyal to their customers. This should be distinguished as customer loyalty.

Do you see the difference? Continue Reading

July 12, 2019 by BJ Bueno

Cult Brands Have The Highest Customer Loyalty of All Brands

Why is loyalty so high among customers of Cult Brands? A simple but elegant explanation is that modern humans join communities by making purchases. That’s the big secret behind Cult Brands: they give their customers the sense that they belong; their brand’s values become part of their own identity. Continue Reading

July 5, 2019 by BJ Bueno

Which is Better, Rewards or Blame? Try Neither

When you know what drives you, you have insight into what motivates your teams and your customers. Calling on the research and motivational theories in behavioral psychology illuminates the answer that goes beyond the traditional managerial approach of driving people through rewarding and blaming them. Continue Reading

June 7, 2019 by BJ Bueno

The Link Between Customers and Core Values

Having spent nearly twenty years studying and analyzing a unique breed of companies that have an uncanny way of attracting and retaining loyal customers, the topic of values becomes unavoidable. Continue Reading

May 24, 2019 by BJ Bueno

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