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BJ Bueno

The SCHEELS Way

A Brand Lover hugs a 16,000-gallon saltwater fish aquarium at a Scheels store in Springfield, IL.

Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article “HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY.”

What does it take to make a 115-year-old company a great place to work and shop?  

Scheels’ success can be tied back to the exceptional people who approach their job EVERY DAY as “owners” with Purpose, Pride, Passion, Personality, and Performance.

Any leader can learn from the Scheels Team. Click the link here to read the full article.

Improve Your Leadership

Sometimes the best insights can come from coaching yourself and spending time listening and processing. Having a close group of trusted advisors is powerful but it should not be a substitute for introspection. Continue Reading

Cult Brand of the Year: Lessons from Zappos


Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces. Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase. Continue Reading