You Can’t Lead From Your Office

Get out of the office and experience the magic.

One of the most frequent questions we get from CEOs is what they can do to build an exceptional company culture. They usually expect the answer to involve costly consulting. But the best advice we can give is a simple technique that improves culture immediately without costing a penny.

Here it is: Get out of the office and experience the magic.

Get up and get out.

Go and talk to your team, connect with your advisors, speak to your people.

Talk to your customers, especially your Brand Lovers—they often know your brand better than the majority of people in the organization do.

It’s easy to get bogged down in everyday responsibilities and accountability, but in the end, it’s the small, simple things that end up mattering the most.

When was the last time you left your office and engaged with those you value the most?

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