How do the world’s top brands create loyal customers? It’s a question our small firm has invested long hours to answer. Deciphering the code to undying, raving fan customer loyalty unlocks powerful strategies for market domination and long-term profitability. Cult brands are businesses that have communities of customers...
Tobacco. It's one of the most addictive substances on the planet. Back in 1987, smokers were first told that it is easier to give up heroin than cigarettes. Today, the CDC reports that nearly 20% of American adults smoke. Nearly one in five. That's pretty bad. In Thailand, the numbers...
Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? I’m not just talking about the objective performance of your organization or department; I’m referring to the...
Our team was discussing last week’s mammoth post on core values, reflecting on how core values became such an integral component of what we do. As a marketing consulting firm, we certainly didn’t start out emphasizing the importance of “values” in business. But having spent over...
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, we’ve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
The contemporary art world was buzzing about an announced collaboration between UBS Wealth Management and the Guggenheim Museum. It’s easy to see what the excitement was about, especially from a creative perspective. The five year initiative is going to chart creative activity and contemporary art...
We’ve always been fascinated by the phenomenon of popularity. What causes customers to flock to one brand while remaining coldly indifferent to another—even when the offerings of the companies in question are similar? Years of consumer research have revealed that the single most important factor that...
Cults are all around us. I’m not talking about destructive cults that damage people’s lives. I’m referring to benign, even life-supportive groups that give people more meaning. Raving-fan groups of Star Trek, Lady Gaga, Jimmy Buffett, Harry Potter, Oprah, American Girl, Jay-Z, Apple, Barbie, and Harley...
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs. This simple pyramid gives us a framework from which to understand the essence of Cult...
Perhaps the most important thing to take away from Maslow’s Hierarchy of Human Needs is his realization that all human beings start fulfilling their needs at the bottom levels of the pyramid. In short, we fill our lower physiological needs first. Needs like safety, esteem, and...