Setting the Right Mission and Vision for Your Business

The Big Idea: How to better communicate an image of the future that draws others in. Continue Reading

December 2, 2016 by BJ Bueno

David Blaine: How Acting Like A Magician Can Improve Your Organization

Abraham Van Helsing: “I want you to believe.”
Dr. John Seward: “To believe in what?”
Abraham Van Helsing: “To believe in things that you cannot.”
—Bram Stoker, Dracula
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November 18, 2016 by Aaron Shields

From Data to Mastery

THE BIG IDEA: Data don’t make smarts. Continue Reading

November 11, 2016 by BJ Bueno

Is Your Glass Half Full or Half Empty?

THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions. Continue Reading

October 28, 2016 by BJ Bueno

It’s Time To Get An Enemy

THE BIG IDEA: Strong businesses not only stand for something (core values), they also stand against something (the enemy). Continue Reading

October 22, 2016 by Aaron Shields

14 steps to being “anti-boring”

The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime. Continue Reading

September 30, 2016 by BJ Bueno

Be Your Brand

How well does your business embody your brand? Continue Reading

September 23, 2016 by Aaron Shields

Mirrors vs. Bullhorns

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September 16, 2016 by Salim Bueno

Star Trek: A Cult Brand Turns 50

THE BIG IDEA: In its first 25 years, this cult phenomenon launched three TV series and six films, making billions in the process.

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September 9, 2016 by BJ Bueno

The Power of Magic

Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh’s court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder. Continue Reading

August 26, 2016 by BJ Bueno