The Cult Branding Company

08 Mar

Even The CEO Needs A Personal Brand

Organizations continue to works towards flatter and self-managed systems where each individual is a self-actualized person. But for some reason, some known and some unknown the persona of the CEO continues to maintain a certain power. People hold the CEO to a super-human standard.

As people, we place high expectations on roles and the CEO is no exception.

Unfortunately, this makes the CEO positions susceptible to fear. Fear can be perceived as weaknesses by others so, in response, many leaders hold on to the mantra of, “Don’t admit to it. Don’t dwell on it. I am the boss and everyone relies on me.”

14:56 / Inspiration / Leadership / Personal Development / BJ Bueno

01 Mar

Happy Workplace

Here are four strategies for infusing your organization with greater optimism: Be Aware of Negativity: Take action when you see negativity start to spread: When you notice your people harping on negative situations, help them change their state to break the rumination cycle. Consciously foster positive...

13:51 / Leadership / Personal Development / BJ Bueno

22 Feb

Sending Love – Designing a Stamp For The U.S. Postal Service

By: Greg Breeding - President & Creative Director at Journey Group. I’ve served as an art director for the U.S. Postal Service for seven years. It’s a curious and delightful job and one that has brought me a great deal of creative fulfillment throughout my tenure. The...

09:49 / Creativity / Inspiration / Marketing / BJ Bueno

08 Feb

How Short-Term Goals Kill Employee Motivation

Focusing primarily on short-term goals can hinder long-term motivation because achieving short-term goals without an overarching purpose doesn't result in lasting feelings of fulfillment. When companies focus primarily on short-term goals, it’s usually because they don’t have a strong company vision. For them, what has to...

21:13 / Leadership / Personal Development / BJ Bueno

01 Feb

How To Build A Brand and Not Disappoint Your Mom

By: Tyler Williams - Lead Link of the Brand Aura Circle, Zappos Here is our mindset shift at Zappos. One of our insights is that our current customers are incredibly loyal and love us. Similar to how my mother loves JC Penney and literally asks for...

10:58 / Marketing / BJ Bueno

25 Jan

Qualities That Identify a Leader

Leadership qualities go beyond simply having followers or giving orders. If you are a leader of a ten-person team and only two of them follow you, you are not leading. Influence is a key marker of a leader. How do you recognize a leader? It’s not by their prominence....

12:20 / Inspiration / Leadership / Personal Development / BJ Bueno

18 Jan

Solve Tensions and Transform Customers into Heroes

Nobody buys anything for the sake of having it. Purchases always solve problems. And, problems are always driven by deeper needs. In between the problems and the deeper needs are tensions. These tensions are value-driven: in other words, they are driven by wanting the world...

23:00 / Leadership / Marketing / BJ Bueno

11 Jan

Two Keys To Making Brainstorming Work

If you’re like most businesspeople, you’ve entered problem-solving meetings excited to devise a solution, but then left feeling like you wasted valuable time. Often, the solution is similar to something already in place or it was brought up early in the meeting. It feels like the...

15:10 / Creativity / Leadership / Personal Development / BJ Bueno

04 Jan

Lead From Within

A company is stronger if it is bound by love rather than fear. Herb Kelleher The passing this week of Herb Kelleher—the man who filled the skies with flying hearts—made me reflect on compassion and the way we treat ourselves and each other. At the beginning of each...

14:53 / Inspiration / Leadership / Personal Development / BJ Bueno

28 Dec

Here’s the best of 2018

As the year comes to a close, we want to say a special thank you to Brian Beitler and Mckeel Hagerty for their contributions to the Cult Branding blog. We also want to thank Tom Grimes, Marcus Thornton, and Tony Hsieh for many great discussions...

17:23 / Inspiration / Salim Bueno