What drives a person to get a brand tattoo? Think about what the term “branding” really means and you’ll have a better appreciation for the importance of the psychology behind brand tattoos. The tattoo is a powerful symbolic image. Symbolic images activate patterns buried in our unconscious....
No matter how the technological and commercial landscape may change, your goal remains the same: to create customers. More specifically, your goal is to build relationships with customers that translate to repeat business and positive word of mouth. This challenging feat is, in large part, accomplished through...
In a year that's been filled with a lot of stress, anxiety, and uncertainty, we're especially thankful for your continued readership during this challenging year. Taking into consideration your opens, shares, and clicks, below are our five most popular blogs of 2020. We wish you and...
The status of your business today is a direct consequence of the questions company leaders have been asking for the last several years. Questions direct the future. Better quality questions produce better quality results. Knowing what questions to ask, and when, is a skill. The more you...
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all else. Reason and logic became the salvation of mankind and ushered in the industrial, technological, and information ages. When humans praise one thing, they have a tendency of doing so at...
Do you notice that setbacks tend to occupy your mind more than victories?
Do you sometimes struggle to stay positive about your business?
Employees expect their leaders to be enthusiastic, energetic, and positive about the future. But on a day-to-day basis, maintaining a positive outlook and inspiring others can be challenging.
Even if everything in your business is going smoothly, a problematic issue in your personal life—with your spouse, child, friend, or relative—can throw you off your game.
Leaders must inspire their people amidst professional and personal challenges. Research-based methods for counteracting negativity and fostering optimism give leaders the resources to inspire themselves and uplift others.
How can you inspire others if you don’t feel inspired?
This reminds me of a (possibly apocryphal) story I heard about a shoe company back in the 1800s that sent a couple of their employees to a distant land for a month to scout the region and determine the market opportunity there. One of the employees came back and said, “Nobody there wears shoes! There’s no opportunity there!” The other employee came back a week later and said, “Nobody there wears shoes! There’s so much opportunity there!”Tony Hsieh[1. The Employees of Zappos and Mark Dagostino, The Power of WOW: How to Electrify Your Work and Life by Putting Service FIrst, 2019.]
Like many people in the business world, I was saddened to hear of the passing of Tony Hsieh last week. Not only did I have a lot of respect for Tony, but I was fortunate to call him a friend.
If you ever met Tony, you’d know he was definitely like the second employee in the story he recounted. Tony saw potential everywhere, not just in businesses, but also in people. Whether it was empowering Zappos employees to pursue their passion projects or listening to an artist friend around a campfire in the yard near his airstream, Tony saw possibility where others would just see half-baked ideas.
Here are eight steps you can take to begin building brand loyalty.
Build your business around your best customers—what we call Brand Lovers—instead of trying to aimlessly drive sales. Over time, your return on marketing and innovation efforts will rise.
If someone told you your company is a cult, how would you take it?
Instead of getting offended, you may want to feel a sense of pride. It all depends on how you look at cults and the role they play in creating your corporate culture.
Your customers are human beings. Your employees are human beings. And yes, you are human too.
But what does it mean to be human?
As humans, we are conscious of certain names, dates, memories, beliefs, concepts, and aspects of our identity.
This collection of details are all above the surface. They are available to our conscious minds, retrievable by our thinking brains.
Below the surface, however, a vast reservoir of energy and instincts exists of which humans are not aware. Psychology calls this subterranean the subconscious mind and the unconscious mind.