Your best customers are your Brand Lovers.
Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business.
By Chief Executive Optimist of The Life is good Company Bert Jacobs
I met BJ 3 years ago at a business conference in Chicago. He led a group of 25 or so CEO’s through a workshop. When the session was over, he and I went out for a few beers at a local dive bar. We had some good laughs and a meandering, yet riveting conversation. I found it refreshing that he didn’t need to tell me about his accomplishments. I meet interesting people in my travels all the time, and I am sometimes the type that connects instantly, but this was different. Midway through our conversation, it became apparent to me that BJ and I would be friends for the rest of our lives.
By the former Chief Marketing Officer of Walmart, Paul Higham
I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book.
THE BIG IDEA: 2017 is here. It’s time to think on, plan for, mitigate against, and dream about what your customers will need, want and LOVE in the year ahead.