
Every move a company makes sends a message to its customers and employees. A decision you make today may benefit your company right now. But, you also have to ask: is it the right move for the long-term goals of the company?
What you do today determines the type of organization you can become tomorrow.
Without a vision, it’s impossible to determine how today’s decisions will contribute to the future. The vision allows you to ask: Does this decision push the organization further towards that ultimate goal? Does it change nothing over the long-term? Does it only benefit the organization today, making it harder to get back on track to achieve the long-term goals?