Of all the factors that go into creating Brand Lovers â those shoppers who will come to your store time and time again, even when they have other convenient options â trust is the one thatâs entirely within the brandâs control. No matter whatâs happening...
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million times. And this experience has made me wonder: does every brand have a Bruno? We Donât Talk About Bruno - Whatâs That About? A quick summary for those who havenât seen the...
So weâre at an interesting and unique place in our examination of trust and what it means for a brand to be trustworthy. The Russian invasion of Ukraine has had impacts all around the world. What a brand chooses to do or not do now...
When each day is the same as the next, itâs because people fail to recognize the good things that happen in their lives every day that the sun rises.Paulo Coelho[1. Paul Coelho, The Alchemist, 1988.] Life truly is a gift, regardless of how great or troublesome...
Without new input, itâs hard to create truly new ideas, since you draw on the same bank of knowledge. Starting at my #10 and finishing on my #1, here is my list of the top 10 books Iâve read in the last few years that...
Taking into consideration your opens, shares, and clicks, below are our five most popular blogs of 2021. We thank you for your continued readership. We wish you and your family a happy, healthy, and fantastic New Year. BJ, Salim, and Aaron Make Business Matter In August, we launched our...
In 2019, Nirmal "Nims" Purja set out to climb all 14 of 8000+ meter mountain peaks. The previous record was 7 years. He set a goal of doing it in 7 months. Everyone thought it was impossible. He couldnât get any sponsors and had to remortgage...
Marketers have asked the perennial question: What makes customers happy? Cult Brands have already cracked the code. By definition, Cult Brands sell lifestyles and provide opportunities for their brand lovers to make experiential purchases. When youâre buying a Harley, youâre not only purchasing a material good, youâre also buying into...
One of the most frequent questions we get from CEOs is what they can do to build an exceptional company culture. They usually expect the answer to involve costly consulting. But the best advice we can give is a simple technique that improves culture immediately...