When each day is the same as the next, it’s because people fail to recognize the good things that happen in their lives every day that the sun rises.Paulo Coelho[1. Paul Coelho, The Alchemist, 1988.] Life truly is a gift, regardless of how great or troublesome...

Taking into consideration your opens, shares, and clicks, below are our five most popular blogs of 2021. We thank you for your continued readership. We wish you and your family a happy, healthy, and fantastic New Year. BJ, Salim, and Aaron Make Business Matter In August, we launched our...

Marketers have asked the perennial question: What makes customers happy? Cult Brands have already cracked the code. By definition, Cult Brands sell lifestyles and provide opportunities for their brand lovers to make experiential purchases. When you’re buying a Harley, you’re not only purchasing a material good, you’re also buying into...

One of the most frequent questions we get from CEOs is what they can do to build an exceptional company culture. They usually expect the answer to involve costly consulting. But the best advice we can give is a simple technique that improves culture immediately...

The simple “thank you” is one of the most powerful ways I know to engage people. I noticed in my consulting work how much this means to leadership teams, to associates, and myself. I learned how at the end of a difficult project people leave...

A question to help you improve your leadership. Swiss psychiatrist and psychoanalyst Carl Jung often would refer to the two-million-year-old self, even when speaking to a child. Jung understood that inherent in our humanity is the wisdom of the ages.    Here are three steps you can take...