Marketers love dashboards.We track journey stages, conversion paths, brand scores, and behavioral funnels.We slice, segment, and analyze until the numbers sparkle. But before any of that matters, there’s one truth every leader needs to face:If your employees aren’t energized, aligned, and proud of the brand they...
“Ideas are worthless. Execution is everything.” It sounds tough. It sounds practical. It sounds disciplined. But it’s only half true. Sam Altman once said something that flips this on its head: “The good founders are the people who have ideas all the time.” Not one brilliant idea. Thousands. And that line should...
“The biggest assumption humans make is that everyone sees life the way we do.” — Don Miguel Ruiz, The Four Agreements This one line may change the way you lead more than any management book ever will. It reminds you that as a leader, you often assume...
Most brands don’t fail because their strategy is wrong. They fail because they are boring. Boring brands get ignored, and in a world where attention is the most expensive currency, “ignored” is the most dangerous position you can occupy. According to System1’s Cost of Dull report,...
Somewhere along the way, “reach” became a bad word. Marketers started saying it with hesitation, as if being broad or inclusive meant being wasteful or unfocused. I don’t see it that way. After years of helping brands grow, I’ve learned that reach is the foundation of relevance. Too often,...
The travel and hospitality industry lives inside a trillion-dollar illusion: the belief that loyalty is something you can buy with points, perks, and programs. It isn’t. After decades and millions of miles, I’ve learned something that every brand, hospitality or otherwise, needs to hear: Loyalty doesn’t come from...
Business decisions have always balanced three ingredients: gut, guesswork, and a little hope that the data you pulled from five different places is still relevant. That’s starting to change. With Google’s new location intelligence tools, we can finally bridge the gap between intuition and insight, turning what...
For us, effectiveness goes far beyond clicks, views, or lift reports. We define effective creative as work that moves people and moves the brand forward. In simple terms: Remarkable work that works remarkably. Remarkable means it has a soul. Strategically grounded in the brand’s truth Emotionally resonant enough to be...
According to the World Advertising Research Center, 41% of agencies still bill by the hour. Only 24% of marketers want that model. That gap says a lot. As AI speeds up production and automation reshapes workflows, billing for time makes less and less sense. Should a client pay...
There’s real wisdom in finding a great coach or teacher. But there’s even greater wisdom in becoming a great learner. When we’re truly open to learning, teachers start showing up everywhere. Not just in books, podcasts, and in posts like this one. The person checking out your groceries can...