1. Create Direction with a Cult Brand Vision: Provide a clear direction that aligns with the unique ethos of your brand. Cult brands often stand for more than their products—they represent specific values and lifestyles. Align your team with a vision to drive passionate work. 2. Ensure...
The AI and I Generative AI is evolving at record speed (Exhibit 1) while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials. Watch our YPO AI Keynote Exhibit 1 Generative AI has been evolving at a rapid pace. Introduction Overview...
In the quest to evolve from just a brand to a cult brand, the secret ingredient is simple: Put your customer first. But how do you achieve that? It's about creating a brand that resonates on a human level. Here’s a framework that we swear...
As a C-suite leader, cultivating brand loyalty is pivotal to your company's longevity and profitability. Commitment isn't just about ensuring customers return but about creating a solid relationship that elevates your brand to a top-of-mind position. Let's decode this through Costco's masterclass in loyalty. Inclusion: The...
Dear Visionary Executives, In the vibrant tapestry of New York City, a visit to MoMA offers a feast for the senses, an immersion in groundbreaking art that challenges perceptions. During one such visit, I stumbled upon Shake Shack, and the experience left an indelible mark. The brand's seamless...
Merriam-Webster has unveiled "Authentic" as the 2023 Word of the Year, a selection that echoes the growing importance of genuineness in our interconnected world. This lexical choice doesn't merely signify a linguistic trend but mirrors a cultural shift towards valuing sincerity and truthfulness. Over the past...
A few years back, I had the honor of being the keynote speaker at The Coca-Cola Company- executive luncheon. It was about unveiling a fun-fizzed campaign we brewed for 7-Eleven, shining the spotlight on the iconic Slurpee. Amidst a crowded frozen drink scene, Slurpee stood out...
We want to express our sincere gratitude to our readers and customers for their continued support. Fostering an attitude of gratitude has become more crucial than ever. Here are four concise tips to activate the power of gratitude and enhance your daily happiness. Schedule Time for...
In the ever-competitive retail landscape, building a solid private brand is more than just having a unique product. It's about crafting a distinct identity that resonates deeply with your audience. Macy's Chief Merchandising Officer, Nata Dvir, provides an inside look into their strategy and how...
https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...