Advertising is at a Crossroads Advertising has become increasingly dull over the past 15 years, primarily due to the dominance of performance marketing. Peter Field, a renowned marketing consultant, highlights that while any campaign can succeed with enough financial backing, a dull campaign can cost millions...
https://youtu.be/-iyS_ZyXpaQ In our latest YouTube video, we dive into what marketing truly means for today's business leaders. Understanding and defining marketing is essential for high-level marketing executives and CEOs to drive value and growth. We believe modern marketing goes beyond promoting products; it is about creating...
Understanding that communities form around your brand, here are seven actionable steps to cultivate a thriving community: Identify Core Needs: Determine how your business uniquely fulfills fundamental human needs. Understand what sets you apart in meeting these needs. Symbolism Matters: Identify the symbols and archetypes associated with...
Is Cult Branding right for your business? Perhaps you are hesitant, thinking your business is not ready to ascend to cult status. You may question the effort required to foster a fervent community of followers. Regardless of where your business stands on the cult spectrum, delving into the...
https://youtu.be/VcJQIl8EN-8 Building strong brand communities in today’s rapidly evolving marketplace is more crucial than ever. However, what truly drives authentic customer loyalty? Our new video, "Building Brand Communities: Beyond Just Marketing," delves deep into this question and offers developmental and social psychology insights. The video explores the social processes...
Many companies still navigate the marketing domain without leveraging data to its full potential. This hesitancy or inability to adopt data-driven approaches has profound implications, not just for the effectiveness of marketing campaigns but also for these companies' overall strategic direction. There are several reasons why nearly...
https://youtu.be/GXdaC_AiPaI In marketing, brand loyalty is the ultimate goal. It is not just about repeat customers but about creating passionate advocates who spread the word effortlessly. Companies that excel in this arena understand the importance of fostering communities around their brand's message. By diligently meeting customer needs...
Management guru Peter Drucker explained that the purpose of business is to create a customer. In contemporary marketing, your job is to create a repeat customer who will likely build a relationship with you and buy from you year after year. To accomplish this magnificent feat, you...
I recently had the privilege of being a guest on the latest episode of the dynamic marketing podcast, "Brands, Beats & Bytes," hosted by the brilliant minds of Darryl "DC" Cobbin and Larry Taman. Titled "Album 6 Track 13 - Cult Branding: Kobe Bryant Brand...
The secret ingredient to a sustainable enterprise is called Brand Lovers: The customers who love you the most. Brand Lovers emotionally connect with what you do and want to celebrate who you are. Their connection with your brand is so strong that they often do not consider...