02
Apr
The Secret to Building Thriving Brands
In my journey of helping build some of the world’s most iconic brands, one question keeps coming up: “What makes a brand thrive?” And my answer is always the same...
30
Mar
Beyond Transactions: How Purpose-Driven Brands Win Devotion
In an age where consumers are inundated with choices, why do some brands earn unwavering devotion while others remain forgettable? The answer lies not in discounts or clever marketing tricks but in something far more profound: Purpose. A purpose-driven brand transcends mere transactions. It builds emotional connections, ignites passion,...
10:05 /
Branding / Core Values / Cult Branding / Customers First / Marketing / Word-of-Mouth Marketing
28
Mar
It’s Time to Get Off Your High Horse
Hey, I get it. When you’ve worked hard to get where you are, when you’ve built something meaningful, when people look to you for answers—it’s easy to start believing your legend a little too much. Success has a way of lifting us up, sometimes so...
25
Mar
How AI and Personalization Are Reshaping Customer Engagement
Customer loyalty isn’t what it used to be. The old days of punch cards and generic rewards are fading, replaced by something far more powerful: AI-driven personalization. Brands like Spotify, Starbucks, and Sephora have mastered the art of knowing their customers—sometimes better than customers know themselves. When a brand...
23
Mar
How Cult Brands Create Unbreakable Bonds
What do Harley-Davidson and Peloton have in common? At first glance, not much—one sells roaring motorcycles, the other high-tech fitness equipment. But when I look at their customer communities, a striking similarity appears: both brands have built tribes of passionate, devoted followers. These aren’t just customers;...
21
Mar
Use This Magic Trick to Defuse Tense Conversations
I’ve always been fascinated by magic. Working alongside some of the world’s top magicians, I’ve seen firsthand how a well-executed trick doesn’t just fool people—it changes their perspective. That’s what real magic is: not just deception, but expanding what someone believes is possible. I still marvel...
18
Mar
Employee Loyalty in the Age of Attrition
In today’s workplace, retaining top talent is more challenging than ever. High turnover and the “Great Resignation” have left many companies scrambling to keep employees engaged. However, some brands—Google, Zappos, and Patagonia—have cracked the code on employee loyalty. What’s their secret? They create cultures where people genuinely want to...
16
Mar
How Top Brands Turn Customers into Lifelong Advocates
Customer loyalty isn’t accidental—it’s the result of deliberate strategies that build trust, emotional connections, and exceptional experiences. Amazon, Netflix, and Apple, three of the most beloved brands, each take a different approach but share key principles: customer obsession, personalization, and brand identity. Amazon: The Power of...
14
Mar
5 Questions to Help You Get Unstuck at Work
We all get stuck. It doesn’t matter how smart, experienced, or successful we are—there comes a time when the ideas stop flowing, the path forward isn’t clear, or motivation just dries up. And when that happens, frustration sets in. Adam Alter, in The Anatomy of a...
11
Mar
The Secret to Unforgettable Customer Experiences
What makes a truly great customer experience? Is it the quality of the product, the efficiency of service, or something more? Danny Meyer, founder of Shake Shack, Union Square Cafe, and Gramercy Tavern, has built his career around a simple yet profound truth: The real magic of a...
10:00 /
Branding / Core Values / Cult Branding / Cult Marketing / Customers First / Marketing / Strategy / Trust