When I first started in Marketing and Branding, I was fortunate to listen to a lecture by Abraham Maslow.
In his lecture, he eloquently shared his groundbreaking ideas, offering to build a bridge to the shores of psychology.
This encounter profoundly inspired me, sparking a passion that has driven me for the past 25 years.
I have dedicated my career to demonstrating how Maslow’s theories are relevant and vital to marketing strategy and advertising.
Maslow’s daughters graciously gifted me recordings of these lectures, which have been an invaluable resource.
His work continues to shape our approach to brand building, emphasizing the importance of understanding human needs and motivations.
Welcome to our journey through the layers of human motivation.
This video delves deep into Abraham Maslow’s renowned Pyramid of Human Needs, a timeless framework that illuminates the essence of human desires and aspirations.
By exploring this hierarchy, we uncover the psychological foundations that drive consumer behavior, offering invaluable insights for crafting effective marketing strategies and fostering brand loyalty.