Why spend millions on research that doesn’t help grow your business?
Market research provides the wrong answers to the right questions. Over 90% of customer behavior is unconscious. Customers rarely articulate their true motivations even when directly questioned—people simply cannot describe why they really do what they do.
From our experience, the majority of market research and customer focus groups become irrelevant once you figure out what motivates your best customers.
Predicting customer Behavior
Most successful brands understand the value of a brand model: To predict customer behavior.
The Brand Lover Model® provides the right answers to the questions that drive growth.
Our unique approach to brand modeling provides accurate predictions of customer behavior. BLM unlocks customer loyalty and helps you attract profitable customers who create new customers for you through word of mouth.
BLM gives you the psychological insights into the motivations behind your customer’s behavior—how they think and feel about your brand. The Model uses humanistic psychology, archetypal imagery and cultural mythology to identify the patterns your best customers share.
We employ in-depth customer interviews with your best customers, customized psychological assessments, market surveys, and quantitative and qualitative analyses.
Why Build a Brand Model
But how we get to the answers isn’t as important as the answers themselves. Your completed Brand Lover Model offers insights you can use right away:
- Drivers of Choice: Why your best customers buy from you instead of your competitors. BLM uncovers the conscious and unconscious psychological motivators driving your customer’s relationship with your brand.
- Drivers of Differentiation: What makes your brand stand out in the eyes of your customers. BLM tells you how to differentiate and be chosen more often than your competitors.
Brand Lover Model® 2.0 provides critical customer insights that can help you better evaluate marketing strategies, advertising campaigns, and product innovations.
Marketing executives often make up what they want to hear. The Brand Lover Model helps you determine if what you’re doing is actually working. Instead of going exclusively with gut emotions—or with just doing what you’ve always done—our effective model can more accurately tell you what’s really going on with your business, with your customers, and in your industry.
Hire the leaders in Branding Research
Many consulting research firms and advertising agencies are trying to mimic what we do, but this process isn’t just about interviews, polls, and statistics.
Led by Cult Branding expert BJ Bueno, our team of thought leaders, brand strategists, psychologists, writers, biologists, photographers, technologists, and business philosophers brings fresh perspective to our creative process. To predict customer behavior and create your Brand Lover Model®, we combine analytical prowess with intuitive finesse.
Our clients include Kohl’s Department Stores, Turner Classic Movies, Scheels, Thomas Nelson Publishers and LA Lakers.
After completing our Brand Lover Model and learning who our best customers are, BJ Bueno and his team helped us construct an entirely new, innovative merchandising system based on the needs of the customer. Sales rose 26% over the previous year after book retailers installed the new system.
— Wayne Hastings, Sr. Vice President at Thomas Nelson, Inc.
Let us help you build a powerful Brand Lover Model® for your business. Review our frequently asked questions or fill out the form below for more information.