Big ideas, when they stick, can guide an organization to an extraordinary future. It helps you determine when to move and where. It provides a shared vision that creates cohesion within your organization, which can lead to superior execution over time.
To discover or refine your big idea, consider the following questions:
End Picture: What will your business look like when it’s done?
Passion: What does your organization love doing? What are your collective strengths (based on employee passion, past performance, and available resources)?
Leadership: What will your organization be a leader in? What are you committed to being the best in the world at?
Impact: Where can your enterprise have the most significant impact? Who are you committed to best serving?
As with any discovery process, be sure to start with a Beginner’s Mind. Pretend that you don’t know the answers.
Be open-minded.
Be receptive to any idea, even the most outrageous ones.
Stay curious my friends.