A few years back, I had the honor of being the keynote speaker at The Coca-Cola Company- executive luncheon. It was about unveiling a fun-fizzed campaign we brewed for 7-Eleven, shining the spotlight on the iconic Slurpee.
Amidst a crowded frozen drink scene, Slurpee stood out as a sip of spontaneous fun.
Our campaign idea?
Every slurp invites you to a world of spontaneity.
We dipped into the essence of Cult Branding, selling not just a drink but a lifestyle of spontaneous joy.
Echoing Jimmy Buffet’s mantra, we stirred fun into the brand narrative, making Slurpee not just a drink but a ticket to spontaneity.
Engaging with Coca-Cola’s visionaries, we explored how brands could blend with lifestyle, making every product a gateway to a fun-filled narrative.
The Slurpee brand is about spontaneous joy, reminding us that when a brand endorses a lifestyle, it resonates with like-minded individuals, and that’s how you start speaking to the heart of your most valuable customer.
Your brand lover.