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Leadership

“Wicked” Characters Hold Timely Lessons for Leaders

When the movie Wicked first came out, I took my daughter and family to see it in theaters. Watching it in 3D, I was completely taken in by the magic and artistry of the film. The vibrant visuals and the depth of the storytelling transported us to the world of Oz in a way I had never experienced before. As the story unfolded, I was captivated by Elphaba’s journey, but there was one scene that hit me unexpectedly hard. Elphaba, eager to showcase her talents and finally belong, faced rejection—mocked for the very thing that made her unique: her green skin. I glanced at my daughter and felt a lump in my throat. The rejection struck a chord, reminding me of the challenges each of us faces when we dare to stand out or be different.

The story of Wicked is more than just an alternate take on a classic tale. It’s a profound exploration of resilience, perception, and leadership.

Here are three timely lessons from Wicked characters that can inspire leaders in today’s world:

1. Embrace Uniqueness

Elphaba’s green skin sets her apart, and for much of her life, it’s a source of pain and alienation. Yet, it’s also a symbol of her incredible individuality and strength. Leaders often face a choice: conform to expectations or embrace what makes them unique. The most inspiring leaders don’t hide their differences; they leverage them to offer fresh perspectives and drive innovation. Uniqueness can be a superpower—if you’re brave enough to own it.

2. Perception Isn’t Reality

Glinda, the “good” witch, and Elphaba, the “wicked” witch, are initially perceived as opposites. But as the story unfolds, it becomes clear that these labels don’t reflect the full truth. Elphaba’s “wickedness” stems from her refusal to compromise her values, while Glinda struggles with her need for approval. Leaders should be cautious about judging people based on surface impressions or popular opinion. Taking the time to understand the complexities of a situation or individual can lead to better decisions and stronger relationships.

3. Courage to Stand Alone

Elphaba’s journey is one of immense courage. She risks everything—popularity, safety, and even love—to stand up for what she believes is right. Leadership often requires this kind of bravery. Whether it’s making an unpopular decision, challenging the status quo, or advocating for change, true leaders are willing to stand alone when necessary. They know that integrity and purpose are worth the cost.

As I walked out of the theater with my family, I thought about how much Elphaba’s story mirrors the challenges we face as leaders.

We all encounter moments when we feel misunderstood, when our differences seem like weaknesses, or when standing up for what’s right feels impossibly hard.

But it’s in those moments that leadership truly shines.

Wicked reminds us that leadership isn’t about being perfect or universally liked.

It’s about embracing your uniqueness, seeing beyond appearances, and having the courage to follow your convictions.

And sometimes, it’s about being the “green” one in the room—the one who dares to be different.

January 17, 2025 by BJ Bueno

Ask These 9 Questions as You Plan for 2025

As a CEO, planning for the year ahead isn’t just about hitting targets—it’s about setting the direction for your brand to thrive and inspire. With 2025 on the horizon, here are nine essential questions to help you sharpen your focus, strengthen your brand, and energize your go-to-market strategy.

1. What’s the one thing we want to be known for?

At the heart of every great brand is a single, clear promise. What’s ours? What’s the message we want customers to carry forward?

2. What truly sets us apart?

Let’s face it, competition is fierce. To stand out, we need to zero in on what makes us different—and amplify it.

3. Are we solving the right problems for our customers?

The best brands don’t just sell—they serve. Are we deeply connected to our customers’ biggest challenges, and are we the best solution?

4. What do customers rave about—and what still frustrates them?

Feedback is a gift. Knowing what lights customers up (and what lets them down) is critical for improving their experience and loyalty.

5. Where’s our biggest growth opportunity?

What’s the one area where we can truly move the needle? Focus drives results, whether it’s a new market, product, or initiative.

6. Are we using technology to elevate, not complicate?

Technology should work for us, not against us. Are we leveraging the tools that make things smoother, faster, and more impactful for our team and customers?

7. How can we be more human in how we connect?

People don’t fall in love with logos—they love brands that feel real. How can we bring more empathy, authenticity, and care into every interaction?

8. What’s our plan to stay unforgettable?

Out of sight, out of mind. How are we ensuring we show up consistently and memorably across all touchpoints?

9. What bold move can we make in 2025?

The brands that lead aren’t afraid to take risks. What’s one bold step we can take this year to challenge the status quo and leap forward?

Closing Thought

2025 isn’t just another year; it’s our chance to strengthen our brand, deepen connections with our customers, and take bold steps forward. Start with these questions, and you’ll set the stage for a year of growth and impact.

Which of these questions sparks the most ideas for you?

Let’s discuss.

January 10, 2025 by BJ Bueno

DUDE Wipes: The Power of Word-of-Mouth and a Dash of Humor

From one dude to another, have you heard the tale of DUDE Wipes? This brand is making waves—clean ones, of course—and their story is spreading far and wide. It’s a testament to just how powerful word-of-mouth marketing can be.

A buddy recently raved about DUDE Wipes, and after diving in, it’s easy to see why they’re crushing it. But this brand isn’t just about selling wipes; it’s about building something bigger—a movement, a vibe, and a community of dudes who appreciate humor, innovation, and a great product.

At the helm of it all is CEO Sean Riley, who’s not only focused on delivering a quality product but is also passionate about sharing advice to help other entrepreneurs grow their businesses. Talk about wiping away barriers to success!

What sets DUDE Wipes apart is their unique approach to branding. It’s the puns, the laughs, and the unfiltered fun they bring to the table. Whether it’s a clever tweet that makes you chuckle or a hilarious TikTok that gets shared a million times, this isn’t just a brand—it’s a vibe.

DUDE Wipes has mastered the art of making bathroom humor relatable and enjoyable. They’ve taken a simple product and infused it with personality, creating a wave of witty, bathroom-humor joy that resonates with their audience.

The takeaway?

DUDE Wipes isn’t just cleaning up in their category—they’re redefining it. Their success shows the power of blending quality products with authentic branding, humor, and a strong community vibe.

December 15, 2024 by BJ Bueno

Why Your Brand Needs a Reason to Exist

“A company’s purpose flows expressly from its heritage and leads directly to its values.” – James H. Gilmore and B. Joseph Pine III, Authenticity

A brand isn’t just a logo or a tagline—it’s a living entity, composed of three critical elements: vision, culture, and customer.

Leadership defines a vision that inspires employees, whose behaviors—both in interactions and marketing—translate that vision into a brand experience for customers. These three elements don’t exist in isolation. They continuously influence one another, collectively shaping how your company is perceived.

And that perception? That is your brand.

Beneath these three elements lies a deeper force: purpose. Purpose is what your brand stands for beyond profits. It’s your reason for existing—a guiding principle that defines what you’re for and what you’re against.

The Foundation of Purpose

Purpose-driven brands are transformative. They don’t chase fleeting sales or try to be all things to all people. Instead, they stand firmly for something meaningful, which naturally draws some people in while pushing others away. Cult Brands excel at this.

They promote inclusivity—anyone can join their community. But not everyone wants to join. Their values are so clear that they resonate powerfully with some while leaving others unmoved.

The Impact of Purpose

When a brand operates with purpose, it changes lives—both for its customers and employees:

Customers find their lives improved in ways that align with the brand’s mission.
Employees discover meaning in their work, connecting with a cause that goes beyond the paycheck.

Purpose drives a company to become the best version of itself. It keeps the focus on long-term impact rather than short-term gains, ensuring the brand aligns deeply with its audience.

Without a purpose, a brand becomes directionless. It loses the ability to attract passionate customers and employees because it can’t offer something bigger than itself. People seek alignment with values that reflect their own. A brand with a purpose provides that connection.

Purpose: The Soul of Your Brand

Defining your purpose isn’t just good business—it’s the heart of your brand. A clear, authentic purpose gives your organization the clarity and motivation to grow in ways that matter, for the people who matter most.

So, ask yourself:

What do you stand for?

Answer that, and your brand’s impact will go far beyond profits—it will create a legacy.

December 10, 2024 by BJ Bueno

The Power of Kindness in Challenging Times

In an era defined by mass layoffs, economic turbulence, and global uncertainty, kindness has become more than a simple virtue—it’s a necessity, especially in the workplace. Now, more than ever, a little compassion can make a world of difference.

Research consistently shows that kindness isn’t just a “feel-good” practice—it brings tangible benefits to businesses. From improving employee morale to enhancing overall performance, creating a culture of care is a win-win for leaders and teams alike.

For emerging leaders, embracing kindness as a core value can be transformative. Showing genuine care and appreciation for your team not only fosters trust but also has measurable impacts: higher retention rates, increased engagement, and a more positive workplace culture. These factors, in turn, drive productivity and innovation.

Sometimes, it’s the simplest gestures that leave the deepest impressions. A sincere compliment, a quick note of recognition, or even a small acknowledgment of an employee’s hard work can make them feel valued. These moments of kindness boost self-esteem, spark joy, and create a ripple effect of positivity throughout the organization.

In these challenging times, kindness isn’t just about being nice—it’s about building resilience and empowering those around us. As leaders, it’s our responsibility to not only navigate the storms but also to lift others as we do. By leading with kindness, we create workplaces where individuals thrive, and teams achieve their best.

So, take a moment today to show your team you care. The return on investment? A happier, more motivated workforce ready to tackle whatever challenges come their way.

December 8, 2024 by BJ Bueno

Be Clear on Priorities to Avoid Being Overwhelmed at Work

We’ve all been there: staring at a never-ending to-do list, laughing to keep from crying, and wondering how on earth it will all get done. When work overload hits, it’s tempting to soldier on or throw up your hands, but neither approach helps. Instead, prioritizing with purpose, strategically seeking support, and rethinking processes for results can make a difference.

1. Prioritize with Purpose

When everything feels urgent, clarity is your best friend. Start by asking questions that pinpoint what truly matters:

“What’s most important?”
- Identify the most important things that align with strategic goals.
“What does success look like?”
- Knowing the desired outcome helps you focus on results, not just effort.

Plan your work around achievable milestones tied to clear outcomes, and let go of tasks that don’t drive results.

2. Seek Support Strategically

Overload isn’t a solo battle—it’s a team effort. Asking for help isn’t about weakness; it’s about working smarter.

“Will you lend a hand?”
- A simple ask can mobilize teammates to share the load.
“Here’s what I need.”
- Be specific when seeking support from your manager or colleagues.
“I have an idea.”
- Use constraints as an opportunity to propose innovative, time-saving solutions.

Delegate tasks based on strengths to maximize efficiency and quality.

3. Rethink Processes for Results

When workloads spiral, it’s easy to default to “the way we’ve always done it.” Instead, stay curious about new approaches:

“Let’s figure out a different way to do this.”
- Encourage fresh thinking to simplify workflows.
“This can wait.”
- Only some tasks need immediate attention; prioritize what moves the needle.

Lead with empathy and flexibility. Set clear boundaries, recognize efforts, and show appreciation to maintain morale.

The Bottom Line: Results Over Chaos

When work feels unmanageable, tackle it strategically. Focus on priorities, seek help where needed, and streamline processes to achieve results. Whether you’re navigating your workload or supporting a team, a clear plan and proactive mindset can turn overwhelm into progress.

December 5, 2024 by BJ Bueno

12 Leadership Takeaways from Cleopatra VII

Cleopatra VII, the last Pharaoh of Egypt, is often remembered for her intelligence, political acumen, and ability to command loyalty. She navigated a turbulent political landscape, forging alliances and making bold moves that have fascinated historians for centuries. Here are 12 leadership lessons from her reign that modern leaders can learn from:

1. Master the Art of Persuasion

Cleopatra was known for her eloquence and charm. She had a profound understanding of the power of persuasion, which she used to forge alliances with powerful leaders like Julius Caesar and Mark Antony. Great leaders know how to communicate their vision and persuade others to support their cause.

2. Embrace Intelligence and Education

Fluent in multiple languages and well-versed in subjects like politics, philosophy, and science, Cleopatra was one of the most educated leaders of her time. She used her intelligence to navigate complex political situations. Leaders who invest in their education can make more informed decisions and lead with greater confidence.

3. Adapt to Changing Circumstances

Cleopatra ruled during a time of great political upheaval. She adapted her strategies depending on who held power in Rome, shifting alliances as needed. Adaptability is a key trait for leaders, enabling them to navigate uncertainty and remain effective in changing environments.

4. Build Strong Alliances

Cleopatra’s partnerships with Julius Caesar and Mark Antony were strategic moves to secure Egypt’s position. She understood the importance of alliances and how they could be used to strengthen her kingdom. Leaders today should recognize the value of building strong, mutually beneficial relationships.

5. Lead with Confidence

Cleopatra was not afraid to assert her authority and take bold actions, even when it meant defying traditional expectations. Confidence in leadership inspires confidence in others, creating a sense of direction and purpose within a team.

6. Leverage Your Unique Strengths

Rather than trying to emulate the male rulers of her time, Cleopatra used her unique qualities—her intelligence, charm, and cultural knowledge—to her advantage. Effective leaders recognize and leverage their strengths, rather than trying to fit into a predefined mold.

7. Know When to Take Risks

Cleopatra’s decision to align herself with Mark Antony was a bold move that carried significant risk, but she took it because she believed it was the best way to protect Egypt’s interests. Leaders must sometimes make tough, risky decisions when the potential rewards outweigh the dangers.

8. Showcase Cultural Awareness

Cleopatra was skilled at blending Egyptian and Greek cultures, appealing to different segments of her kingdom. By acknowledging and celebrating cultural diversity, she was able to unify her people. In a globalized world, cultural awareness is an essential leadership skill.

9. Understand the Power of Symbolism

From her appearances as the goddess Isis to her grand entrances, Cleopatra understood the power of symbols and spectacle. She used these to inspire loyalty and reinforce her authority. Leaders can use symbols and rituals to build a strong brand identity and instill a sense of purpose within their teams.

10. Be Decisive

Cleopatra was known for her quick and decisive actions. When Julius Caesar was assassinated, she swiftly moved to align herself with Mark Antony, understanding the need for a new ally. Effective leaders are decisive, taking swift action when needed and not hesitating in times of crisis.

11. Command Respect through Presence

Cleopatra’s presence was magnetic; she commanded respect not just through her status, but through her poise, intelligence, and charisma. Leaders who cultivate a strong presence can inspire confidence and trust in their teams, making it easier to lead effectively.

12. Never Stop Fighting for Your Vision

Despite numerous challenges, including political betrayal and military defeats, Cleopatra never gave up on her vision for Egypt. Her tenacity is a reminder that great leaders are resilient and committed, even when facing seemingly insurmountable odds.

Cleopatra VII’s leadership was a complex blend of intelligence, charisma, adaptability, and strategic thinking. She demonstrated that effective leadership goes beyond power—it involves the ability to communicate, persuade, and inspire others to follow a shared vision.

While the times may have changed, the qualities that made Cleopatra a formidable leader are still relevant. Modern leaders can learn from their ability to navigate complex situations, build alliances, and lead with intelligence and confidence.

December 3, 2024 by BJ Bueno

12 leadership takeaways from Alexander the Great

Alexander the Great is often remembered for his extraordinary military conquests, but his leadership skills were just as remarkable as his strategic prowess.

He led with a vision that transformed the ancient world and left a legacy that has been studied for centuries.

Here are 12 leadership takeaways from his life that are still relevant today:

1. Lead from the Front

Alexander was known for fighting alongside his troops, not just commanding from afar. This earned him the respect and loyalty of his soldiers because he was willing to face the same risks they did. Great leaders lead by example and are not afraid to get their hands dirty.

2. Have a Clear Vision

Alexander had a clear vision: to unite the known world under one empire. This vision drove every decision he made and motivated his men to follow him across thousands of miles. A strong, compelling vision can inspire and align a team toward a common goal.

3. Adapt to Changing Circumstances

Throughout his campaigns, Alexander encountered different cultures, climates, and military strategies. He adapted to these changes rather than sticking rigidly to one plan. Effective leaders must be flexible and open to new approaches, especially in the face of challenges.

4. Know Your Team

Alexander took the time to understand the strengths and weaknesses of his generals and soldiers. This allowed him to place the right people in the right roles, maximizing their potential. Great leaders understand their team’s capabilities and leverage them effectively.

5. Learn Constantly

From a young age, Alexander was a student of philosophy, literature, and science, studying under Aristotle. His thirst for knowledge gave him a strategic edge in battle and diplomacy. Leaders who seek to learn and grow continuously are better equipped to navigate complex situations.

6. Cultivate Loyalty

Alexander’s troops followed him not just out of duty, but out of loyalty. He built this loyalty by showing respect, rewarding their efforts, and sharing the spoils of war. Cultivating loyalty within your team can lead to stronger, more cohesive group dynamics.

7. Communicate Effectively

He was a master communicator who knew how to rally his troops before a battle. Clear and inspiring communication is essential for any leader to motivate their team and convey the importance of their mission.

8. Think Strategically

Alexander’s strategic acumen was unmatched. He planned his campaigns meticulously, thinking several steps ahead of his opponents. Leaders should always have a strategic mindset, considering both immediate actions and their long-term impact.

9. Take Calculated Risks

Many of Alexander’s victories were achieved by daring maneuvers that others wouldn’t attempt. He was willing to take calculated risks when the reward justified it. Being a leader often means making tough decisions and taking risks, but it’s crucial to weigh the potential outcomes carefully.

10. Embrace Diversity

As he conquered new lands, Alexander embraced the cultures of the people he ruled. He even integrated some of their practices into his army. By respecting and valuing diversity, leaders can build stronger, more innovative teams.

11. Empower Others

Alexander trusted his generals and empowered them to make decisions on the battlefield. This decentralized command structure allowed his army to act swiftly. Effective leaders delegate and empower their team members to take ownership of their roles.

12. Celebrate Success

After each major victory, Alexander took time to celebrate with his army. These celebrations were more than just rewards—they reinforced their shared purpose and the significance of their accomplishments. Recognizing and celebrating success helps maintain morale and motivation.

Alexander the Great’s leadership style was a blend of vision, courage, adaptability, and empathy. He understood how to inspire, strategize, and execute. By studying his approach, modern leaders can gain insights into building a strong, motivated, and cohesive team.

Leadership isn’t just about leading others to victory; it’s about empowering them to see what’s possible and supporting them every step of the way.

December 1, 2024 by BJ Bueno

5 Ways to Show Gratitude to Your Employees

Gratitude is a powerful motivator. Employees who feel appreciated are more engaged, productive, and committed to their work. As a leader, expressing gratitude isn’t just a nice gesture—it’s a vital part of fostering a positive, productive culture. Here are five effective ways to show your appreciation:

1. Personalized Thank-You Notes

A simple, handwritten thank-you note can make a world of difference. Taking the time to write a personalized message shows that you care about the individual and acknowledge their efforts. Be specific about what they did and how it positively impacted the team or organization. This small act can be more meaningful than a generic email or a mass acknowledgment.

2. Recognize Achievements Publicly

Public recognition boosts morale and reinforces positive behaviors. Whether it’s a shout-out in a team meeting, an acknowledgment in a company-wide email, or a feature in the organization’s newsletter, highlighting individual or team accomplishments publicly makes employees feel valued. It’s saying, “I see you, and so does everyone else.” Make it a habit to spotlight big wins and smaller, everyday contributions regularly.

3. Offer Growth Opportunities

One of the best ways to show gratitude is by investing in your employees’ future. This can include providing access to professional development courses, mentorship programs, or opportunities to lead projects. When employees see that you are invested in their growth, it shows them that their contributions are recognized, and it boosts their sense of loyalty and engagement.

4. Celebrate Milestones and Personal Events

Recognizing personal and professional milestones—like work anniversaries, birthdays, or the completion of a significant project—creates a sense of belonging and connection. Celebrations don’t have to be grand. A small gathering, a thoughtful gift, or even just a quick acknowledgment can make employees feel seen and appreciated. These moments strengthen relationships and show that you value employees as individuals, not just as part of the workforce.

5. Give the Gift of Time

Time is a valuable asset, and sometimes the best way to show gratitude is by offering time off. Consider giving employees an extra day off after a particularly demanding period or allowing flexible schedules to accommodate their personal lives. Recognizing the importance of work-life balance demonstrates respect for your team’s well-being and conveys gratitude for their dedication and hard work.

Gratitude is not just about words; it’s about actions that reinforce the message that your employees are valued and integral to the success of the organization. By practicing these five strategies, leaders can build a culture of appreciation that drives engagement, loyalty, and a more positive work environment.

Remember, a little gratitude goes a long way, and its impact can be felt throughout every level of the company.

November 26, 2024 by BJ Bueno

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