Here is a cautionary tale: United Airlines stock drops $1.4 Billion after a passenger-removal controversy.
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BJ Bueno
By Chief Executive Optimist of The Life is good Company Bert Jacobs
I met BJ 3 years ago at a business conference in Chicago. He led a group of 25 or so CEO’s through a workshop. When the session was over, he and I went out for a few beers at a local dive bar. We had some good laughs and a meandering, yet riveting conversation. I found it refreshing that he didn’t need to tell me about his accomplishments. I meet interesting people in my travels all the time, and I am sometimes the type that connects instantly, but this was different. Midway through our conversation, it became apparent to me that BJ and I would be friends for the rest of our lives.
By the former Chief Marketing Officer of Walmart, Paul Higham
I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book.
THE BIG IDEA: 2017 is here. It’s time to think on, plan for, mitigate against, and dream about what your customers will need, want and LOVE in the year ahead. 
