I have observed and quantified the phenomenon of Cult Brands since 2001, and Crown Business published these findings in 2002. One thing that I quickly learned is that Cult Brands have mastered the art of building meaningful, long-term relationships with their customers.
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BJ Bueno
By the former Chief Marketing Officer of Walmart, Paul Higham
I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book.
THE BIG IDEA: 2017 is here. It’s time to think on, plan for, mitigate against, and dream about what your customers will need, want and LOVE in the year ahead. 
