This ad is so clever!
We love how it uses technology and humor to create a unique selling proposition for the brand.
By placing fitness trackers on their free-range chickens and printing their step counts on the eggs, Honest Eggs Co. is not only promoting transparency but also engaging with consumers who are conscious of the environmental impact of their shopping habits.
The use of humor in the product name “FitChix” and the campaign slogan “chooks on the move” adds a playful element that resonates with consumers and makes them remember the brand.
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