Decision-Ready Insights
Clear, prioritized findings tied to growth levers—so leaders know what to do next.
- Key drivers of choice & loyalty
- Opportunities across the journey
- Impact & effort scoring






We combine motivational psychology and customer behavior to identify the meaning your brand provides and how to amplify it across the journey.
Right‑sized studies that blend qual + quant. We prioritize business questions and deliver decisions—not data dumps.
Clear, prioritized findings tied to growth levers—so leaders know what to do next.
Go beyond averages. We analyze your top 10–20% customers to reveal what truly differentiates your brand.
From messaging and offers to experience design—your team gets a 90‑day plan to act on the insights.
Quantitative surveys to size opportunities, segment audiences, and benchmark satisfaction & loyalty.
In‑depth interviews with your most valuable customers to surface motivations, myths, and meaning.
Executive‑level interviews to validate concepts, test messaging, and co‑create better experiences.
BJ helps you cut through the noise. His process gives you clarity, customer alignment, and confidence to make better decisions faster.
BJ and The Cult Branding Company understand human nature at a level few do. Their guidance has helped us stay grounded and make clear decisions as we grow.
The ideas we worked on with the Cult Branding team took off like a rocket ship once we launched the festival. I got to grow a team of 7 people who did the following: produce the annual TCM Festival (best-in-class fan event, if I do say so, produce an annual TCM Classic Cruise (for our last 6 cruises we chartered and partnered with Disney- ultimate fan crossover!), produced a publishing partnership of film books with Running Press (40+ books and counting), launched a fan club, TCM Backlot (sadly a casualty of the pandemic), built a profitable national screening series of classic films with Fathom Events (2015-2022), launched the TCM Wine Club, and partnered with several auction houses to present auctions of entertainment memorabilia. I am so glad to tell you this and what came of the seeds of that work with you so many years ago. Thank you!
We’ll draft a right‑sized research approach and timeline.
We’ll reply within 1–2 business days. No spam. Privacy‑first, consent‑based research.