Market Research that Uncovers Your Brand Lovers

Qual + quant research that reveals what your best customers value—and how to accelerate growth.
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Our Brand Model & Research Approach

Brand Model

We combine motivational psychology and customer behavior to identify the meaning your brand provides and how to amplify it across the journey.

  • Identity & belonging signals
  • Moments that create advocacy
  • Barriers that erode trust

Research Method

Right‑sized studies that blend qual + quant. We prioritize business questions and deliver decisions—not data dumps.

  • Discovery → Design → Field → Synthesis → Activation
  • Executive summaries & working sessions
  • Privacy‑first, consent‑based practices

What You Get

Decision-Ready Insights

Clear, prioritized findings tied to growth levers—so leaders know what to do next.

  • Key drivers of choice & loyalty
  • Opportunities across the journey
  • Impact & effort scoring

Brand Lover Lens

Go beyond averages. We analyze your top 10–20% customers to reveal what truly differentiates your brand.

Our Signature Approach

Activation-Ready Playbooks

From messaging and offers to experience design—your team gets a 90‑day plan to act on the insights.


Market Research Services

General Market Survey

Quantitative surveys to size opportunities, segment audiences, and benchmark satisfaction & loyalty.

  • Custom sampling & screener
  • Segmentation & key driver analysis
  • Clear dashboards & data files

Brand Lover Interviews

In‑depth interviews with your most valuable customers to surface motivations, myths, and meaning.

  • 1:1 video interviews (45–60 min)
  • Themes mapped to your journey
  • Quotes & clips your team can use

One‑on‑Ones with Top Customers

Executive‑level interviews to validate concepts, test messaging, and co‑create better experiences.

  • Recruit & schedule handled for you
  • Rapid synthesis and readout
  • Action checklist for sales/CS

Trusted by Growth-Minded Brands

  • Apple
  • Coca-Cola
  • Harvard Business School
  • Scheels
  • IBM
  • Life is Good


Download Whitepapers

Build credibility with research‑backed thinking. Get instant access.

The Brand Lover Playbook

How top brands turn customers into advocates.

AI & the Customer Journey

Increase relevance without eroding trust.

Building Tribes in the Age of AI

Community strategies that compound growth.

What Leaders Say

  • Julie Gardner

    BJ helps you cut through the noise. His process gives you clarity, customer alignment, and confidence to make better decisions faster.

    Julie Gardner
    Former CMO, Kohl’s Department Stores

  • Bert Jacobs

    BJ and The Cult Branding Company understand human nature at a level few do. Their guidance has helped us stay grounded and make clear decisions as we grow.

    Bert Jacobs
    Chief Executive Optimist, Life is Good

Tell Us Your Goals

We’ll draft a right‑sized research approach and timeline.

We’ll reply within 1–2 business days. No spam. Privacy‑first, consent‑based research.