Find What Your Best Customers Value. Then Grow Faster.

Executive-grade qualitative + quantitative data that shows what drives choice and loyalty and exactly what to do next.

Trusted by Growth-Minded Brands


Our Brand Model & Research Approach

Brand Model

We combine motivational psychology and customer behavior to identify the meaning your brand provides and how to amplify it across the journey.

  • Identity & belonging signals
  • Moments that create advocacy
  • Barriers that erode trust

Research Method

Right‑sized studies that blend qual + quant. We prioritize business questions and deliver decisions—not data dumps.

  • Discovery → Design → Field → Synthesis → Activation
  • Executive summaries & working sessions
  • Privacy‑first, consent‑based practices

What You Get

Decision-Ready Insights

Clear, prioritized findings tied to growth levers—so leaders know what to do next.

  • Key drivers of choice & loyalty
  • Opportunities across the journey
  • Impact & effort scoring

Brand Lover Lens

Go beyond averages. We analyze your top 10–20% customers to reveal what truly differentiates your brand.

  • Identify your top 10–20% customers by value & behavior
  • Surface motivations, identity & belonging signals
  • Pinpoint triggers to attract and retain more like them
Our Signature Approach

Activation-Ready Playbooks

From messaging and offers to experience design—your team gets a 90‑day plan to act on the insights.

  • Positioning, messaging pillars & value propositions
  • Prioritized test plan with owners, timelines & budget
  • KPIs, dashboards & guardrails for rapid iteration

Market Research Services

General Market Survey

Quantitative surveys to size opportunities, segment audiences, and benchmark satisfaction & loyalty.

  • Custom sampling & screener
  • Segmentation & key driver analysis
  • Clear dashboards & data files

Brand Lover Interviews

In‑depth interviews with your most valuable customers to surface motivations, myths, and meaning.

  • 1:1 video interviews (45–60 min)
  • Themes mapped to your journey
  • Quotes & clips your team can use

One‑on‑Ones with Top Customers

Executive‑level interviews to validate concepts, test messaging, and co‑create better experiences.

  • Recruit & schedule handled for you
  • Rapid synthesis and readout
  • Action checklist for sales/CS


What Leaders Say

  • Julie Gardner

    BJ helps you cut through the noise. His process gives you clarity, customer alignment, and confidence to make better decisions faster.

    Julie Gardner
    Former CMO, Kohl’s Department Stores

  • Bert Jacobs

    BJ and The Cult Branding Company understand human nature at a level few do. Their guidance has helped us stay grounded and make clear decisions as we grow.

    Bert Jacobs
    Chief Executive Optimist, Life is Good

  • Bert Jacobs

    The ideas we worked on with the Cult Branding team took off like a rocket ship once we launched the festival. I got to grow a team of 7 people who did the following: produce the annual TCM Festival (best-in-class fan event, if I do say so, produce an annual TCM Classic Cruise (for our last 6 cruises we chartered and partnered with Disney- ultimate fan crossover!), produced a publishing partnership of film books with Running Press (40+ books and counting), launched a fan club, TCM Backlot (sadly a casualty of the pandemic), built a profitable national screening series of classic films with Fathom Events (2015-2022), launched the TCM Wine Club, and partnered with several auction houses to present auctions of entertainment memorabilia. I am so glad to tell you this and what came of the seeds of that work with you so many years ago. Thank you!

    Genevieve McGillicudy
    Turner Classic Movies Vice President of Enterprises and Strategic Partnerships

Tell Us Your Goals

We’ll draft a right‑sized research approach and timeline.

We’ll reply within 1–2 business days. No spam. Privacy‑first, consent‑based research.