THE BIG IDEA: Data don’t make smarts.
Through storytelling, data can become information. Both your data and information are powerless: they can be stored and are both independent of us.
Knowledge is different: it requires social assimilation or learning. Knowledge can be applied to known problems by those who have learned skills or developed expertise.
Mastery allows us to solve new problems. It can only be developed through practice.
Try not getting stuck in fads like analytics, knowledge management and big data these things alone will never make organizations ready to become valuable.