BJ Bueno, Founder of The Cult Branding Company, served for 12 years on the United States Postal Service Citizens’ Stamp Advisory Committee, including 4 years as Chairman. During his tenure, he oversaw the creation of a thousand stamps. In his role, BJ leveraged his expertise in branding and consumer behavior to consult and guide the committee's meetings, shaping the selection process of stamp subjects. His leadership ensured that the stamps resonated with the public and reflected the nation's diverse history and culture. BJ was instrumental in fostering productive discussions and achieving consensus among committee members.