Thomas Nelson

we partnered with Thomas Nelson to transform the Bible shopping experience. By analyzing their existing data and conducting in-depth market research, we observed the challenges customers faced when selecting a Bible. Recognizing that this process was often overwhelming, we applied our expertise in customer psychology to understand what Bible shoppers were truly seeking. With these insights, we developed a new organizational system that aligned customer needs with Thomas Nelson’s diverse Bible portfolio, making the shopping experience simpler and more intuitive. This customer-centric approach not only streamlined the buying process but also drove significant growth for Thomas Nelson, reinforcing their leadership in the market.

With over 20 years of experience, we've honed our strategies and methods to gain deep consumer insights, transform customers into brand lovers, and help companies grow their brands. We are an independent branding agency that creates strong relationships between good companies and their customers.