Turner Classic Movies

We delved into Turner Classic Movies’ vibrant community to uncover their most passionate fans. By traveling nationwide and conducting in-depth interviews, we gained a profound understanding of their love for classic cinema and how TCM brings these timeless stories to life. Utilizing our expertise in psychology, we transformed these conversations into valuable insights. Combining these insights with our mastery of best business practices, we developed actionable strategies that included the creation of the Turner Classic Film Festival, offering fans a unique way to celebrate their favorite films. This collaborative effort enabled TCM to harness customer passion and convert it into sustained profitability, reinforcing their legacy as the premier destination for classic movie enthusiasts.

With over 20 years of experience, we've honed our strategies and methods to gain deep consumer insights, transform customers into brand lovers, and help companies grow their brands. We are an independent branding agency that creates strong relationships between good companies and their customers.