Transform customers into a loyal community. Practical psychology, brand systems, and culture—delivered with clarity and energy.
Trusted by growth-minded brands
From national retailers to beloved lifestyle brands.
Speaking & Workshops
Cult Branding Unleashed (Keynote)
The blueprint for turning customers into devoted fans who fuel outsized growth.
Audience fit: CEOs, CMOs, Founders, Ops leaders
Takeaways:
Identify and mobilize your Brand Lovers
Translate belief into behavior, content, and CX
A simple model to compound WOM and retention
Winning Where It Counts (Half-Day)
A customer-first operating system for market dominance.
Audience fit: Executive teams, Boards, GM groups
Takeaways:
Find and model your highest-value customers
Align brand, portfolio, and culture to them
90-day plan to win share and loyalty
The Buzz Starts Here (Full-Day)
The psychology of word-of-mouth—and a playbook to make your brand worth talking about.
Audience fit: Marketing, CX, Product, Data/IT
Takeaways:
Triggers that spark organic sharing
Frictionless talk paths in product & service
Measurement that actually proves WOM
Creativity Reveal (Workshop)
The psychology of word-of-mouth—and a playbook to make your brand worth talking about.
Audience fit: Marketing, CX, Product, Data/IT
Takeaways:
Proven frameworks to spark original ideas
Team rituals to keep creativity flowing
Leave with 3–5 campaign concepts drafted
Pick the format that fits your moment
Keynote
(45–60 min)
Conference/opening session. Includes a planning call + tailored examples.
Half-day
(3 hours)
Executive session with interactive segments + a 90-day action template.
Full-day
(6 hours)
Deep-dive + working breakout groups + facilitator guide for leaders.
Workshop
(2–4 hours)
Hands-on tools, templates, and creative prompts for teams.
What your audience leaves with
A clear language for loyalty and word-of-mouth
A map of your Brand Lovers and how to serve them
Practical tools to align culture, CX, and content
A 90-day action agenda your team can own
About BJ Bueno
BJ Bueno shows executives how to turn customer passion into performance. Drawing on 25+ years of research into why people love brands, he translates psychology into simple, repeatable plays leaders can use right away.
Why leaders book BJ
Proven perspective: Work with Apple, Coca-Cola, Harley-Davidson, Life is Good, and more.
Human + scientific: Blends customer psychology with culture and operating systems.
Immediately useful: Teams leave with clear tools, language, and a 90-day path to action.
Memorable delivery: Real stories, clarity, and humor that make hard ideas feel obvious.
Lasting impact: Insights that continue to shape how people think, lead, and build loyalty.
What leaders say
"BJ helps you cut through the noise. His process gives you clarity, customer alignment, and confidence to make better decisions faster."
"BJ and The Cult Branding Company understand human nature at a level few do. Their guidance has helped us stay grounded and make clear decisions as we grow."
"BJ’s advice is the kind you hope your competitors never hear. It’s that good. Straightforward, powerful, and practical."
