BJ Bueno is a thought leader who helps brands foster loyal communities by tapping into the deeper instincts of human connection.
As founder of The Cult Branding Company and author of The Power of Cult Branding, Customers First,
Why We Talk, and the Cult Branding Workbook,
BJ has worked with clients from Turner Classic Movies and Life Is Good to SCHEELS, Kohl’s, and the LA Lakers.
Born into a missionary family and raised across South America, BJ’s formative years took him deep into the heart of diverse cultures.
In Peru, he watched a carnival unfold—a spectacle whose colors, rhythms, and energy evoked memories of his native Dominican Republic.
That epiphany—that a common human spirit pulses through all cultures—sparked his lifelong fascination with belonging.
BJ’s intellectual journey weaves psychology, mythology, anthropology, and narrative. Influenced by the likes of Joseph Campbell, Abraham Maslow, and Carl Jung,
he blends this with his background in performance and magic to reveal how compelling brands tap into our most fundamental needs.
On stage, BJ delivers more than insights—he delivers transformation.
His keynotes interlace data and science with stories and showmanship, arming leaders with a fresh lens for customer loyalty,
brand love, and cultural resonance.
“At the intersection of psychology and storytelling is where brands become meaningful,
where business meets humanity.”
