Through a deep dive into Scheels' rich heritage and a profound understanding of their customers' passions, we empowered Scheels to hone in on what truly resonates with their audience—their love for sports and the Scheels brand. Leveraging our proprietary methodology, we enriched these insights through comprehensive customer research, translating them into actionable strategies. We guided the development of an in-house marketing agency, provided extensive training on best marketing practices, and collaborated on innovative advertising concepts. Additionally, we enhanced the in-store experience, creating a shopping environment that fully aligns with the brand’s values. This partnership has solidified Scheels' position as a powerhouse destination in the industry.