Life is Good

We partnered with The Life is Good Company to uncover the Core Values that resonate most deeply with their Brand Lovers. Through our humanistic research, we identified these key values and conducted interviews with Life is Good’s most passionate fans. These insights formed the foundation of a comprehensive marketing strategy and playbook, which led to the creation of new t-shirt concepts, innovative co-branding opportunities, and even a music festival that brought the brand’s optimistic spirit to life.

This collaboration not only strengthened Life is Good’s connection with their audience but also expanded their reach, solidifying their position as a beloved and impactful brand.

With over 20 years of experience, we've honed our strategies and methods to gain deep consumer insights, transform customers into brand lovers, and help companies grow their brands. We are an independent branding agency that creates strong relationships between good companies and their customers.