Kohl's

We embarked on an in-depth exploration of Kohl’s customer base through interviews, surveys, and extensive data analysis to uncover what their most devoted customers—their Brand Lovers—truly value about the brand. These insights were transformed into the Cult Branding Playbook, leading to a fresh customer segmentation strategy. This empowered Kohl’s to not only deepen the connection with their Brand Lovers but also engage other customer segments by highlighting the unique solutions Kohl’s offers to improve their lives. Collaborating closely with Kohl’s executive marketing team, we developed high-level strategies and provided guidance on ad execution, bringing the brand’s story to life and driving an increase in market share.

With over 20 years of experience, we've honed our strategies and methods to gain deep consumer insights, transform customers into brand lovers, and help companies grow their brands. We are an independent branding agency that creates strong relationships between good companies and their customers.