Official Zappos Cult Brand Profile

  Contents Zappos Profile Summary Images of Zappos Brand Lovers Zappos Timeline Videos created by Zappos Brand Lover Presentations about Zappos as a Brand Articles related to Zappos Zappos Cult Brand Summary Disenfranchised with the culture of the company he started, Tony Hsieh sold LinkExchange to Microsoft for $265 million. Using the clout acquired through skyrocketing LinkExchange to a profitable investment for its backers in two and a half years, Hsieh and his friend Alfred Lin started the venture capital fund Venture Frogs. Amidst the smaller successes and the forgettable businesses launched by Venture frogs was Zappos, the company that would eventually make Hsieh the quirky envy of the business world. By the time Zappos captured the attention of the public, guaranteed success seemed built into the DNA of the brand. After all, how else could a company soar to $1 billion in sales in just under 10 years, and captivate legions of diehard loyal fans? But, Zappos’s rise to profitability and admiration was far from an easy journey. In 1999, Nick Swinmurn contacted Hsieh and Lin with a simple idea: become the Amazon of shoes. After Swimurn convinced them of the size of the potential market, Venture Frogs invested … Continue reading Official Zappos Cult Brand Profile