The Cult Branding Company has been studying the unique qualities of Cult Brands for over ten years. The initial research introducing the concept of Cult Branding and profiling 9 magnetic brands including Apple, Oprah, and Harley-Davidson was published in The Power of Cult Branding (Random House) co-authored by BJ Bueno in 2002. The Cult Branding Company’s research team continues to study the factors behind true customer loyalty.
We don’t take this certification lightly. A panel of reviewers including Cult Brand expert BJ Bueno evaluate each potential brand, analyzing it from the perspective of the Seven Rules of Cult Brands.
Do you think you know a brand that qualifies for Cult Brand status?
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