Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the “merchant mind” takes over and the focus becomes on the next transaction instead of building a long-term relationship with your customer.
When executives first hear about the notion of building a Cult Brand, they often wonder, “Can we really do it? Can our brand achieve “cult” status? And if so, what would that look like?”
The answer, of course, is, “Yes, you can.” To see what a Cult Brand looks like, watch this brief video of an IKEA store grand opening.
How does IKEA do it?
Knowingly or not, they follow the Seven Rules of Cult Brands.