How To Build Strong Brands And Create Compelling SMS Marketing

There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence. He alone gives employment.

—Peter Drucker, The Practice of Management


Recently, I took part in an extensive interview about building brands and creating effective SMS Marketing. In the interview I address:

  • How to create customer-centric brands
  • How to encourage positive word of mouth
  • Why SMS Marketing can be a powerful tool
  • How to create effective SMS Marketing and the rules that govern it.

Check out the full interview. I think there’s a lot of value in it.

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