Contents Zappos Profile Summary Images of Zappos Brand Lovers Zappos Timeline Videos created by Zappos Brand Lover Presentations about Zappos as a Brand Articles related to Zappos [table id=8 /] Zappos Cult Brand Summary Disenfranchised with the culture of the company he started, Tony Hsieh sold LinkExchange to...
Contents Harley Davidson Quick Stats Harley Davidson Profile Summary Images by Harley Davidson Brand Lovers Harley Davidson Timeline Videos created by Harley Davidson Brand Lovers Presentations about Harley Davidson as a Brand Articles related to Harley Davidson Web site(s) related to Harley Davidson Harley Davidson Facebook Fan Page [table id=8 /] Quick Stats In 1901 William S....
Contents Quick Stats Profile Summary Timeline Related Videos Images by Linux Lovers Related Slideshares Related Articles Related Web [table id=8 /] Linux Quick Stats Linux is a leading server operating system, and runs the 10 fastest supercomputers in the world. Linux powers 446 of the world's top 500 supercomputers. Google runs its web servers on Linux. Any person or...
On the last leg of our summer vacation, my sister and I drove to Vermont to visit the Ben & Jerry’s Factory—a place we dreamed about as kids. As we approached Waterbury, our hearts were filled with childlike wonder and our stomachs eagerly anticipated the...
I first started using eBay when I was in graduate school. Being a hopelessly price-conscious student, I was always looking for the best deal. Alas, I found my way to eBay. After winning my first auction, I was hooked. The thrill of winning an auction is...
Spotify does something many brands struggle with: it makes billions of users feel like it’s made just for them. From personalized playlists to culture-savvy campaigns, Spotify turns creativity into a competitive advantage—and it keeps customers coming back. The key? Strategic storytelling that builds an emotional connection....
Human beings have a powerful, instinctive need to belong.
Abraham Maslow was the first to highlight this basic human need. After people meet their physiological and safety needs, they seek a sense of love and belonging. And, when the need for belonging goes unmet, humans become unhappy and behave in unhealthy ways.
The need to belong influences your enterprise both internally and externally.
As long as I can remember, I've had an interest in esoteric subcultures. Early on it was comic book collecting, then Magic: The Gathering, then sleight of hand, and then cocktails and bartender culture.
All of these subcultures share a common feature: they have conventions to bring like-minded people together.
The events at these conventions usually aren't the big draw. Instead, it’s meeting friends new and old over drinks at the newest bar that opened or a late night fourth-meal in the back of a Denny’s.
Humans have an innate desire to come together—it is one of our basic needs. And, breaking bread together is one of the strongest ways to form bonds.
Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? Because, until you have an audience, you have to work exponentially harder to make your message matter....
Last week, we wrote about the power of the individual customers to transform your business. The intensely-devoted customers we highlighted—the Brand Lovers—seek out like-minded individuals to form brand communities. These groups become close-knit with ties that resemble family—or in modern parlance: they become framily. Here’s a...