1.15 billion people use Facebook. Half of those users have made checking Facebook part of their regular morning routine, with nearly a third logging on before they get out of bed in the morning. Social media has become central to our customers’ lives. Our customers put...
At first, we thought it was a joke—and not a particularly funny one at that. Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...
One of NASCAR's biggest stars, driver Dale Earnhardt, Jr., has been a spokesperson for Nationwide Insurance for many years. Here's one of the most recent commercials he's done for Nationwide. We really like this commercial because it articulates many of the key concepts of Brand Modeling....
The news came from Paris earlier this year. Scientists have discovered the existence of a group of six distant planets that may have Earth-like qualities. The discovery is touted as a major accomplishment in itself. If the planets are comparable to Earth, the news becomes...
The world had never seen a hurricane like Katrina. The massive storm overwhelmed Louisiana and the Gulf Coast, swamping New Orleans and causing jaw dropping levels of devastation throughout the region. In the storm’s aftermath, many wondered if the area’s economy, heavily dependent upon tourism,...
Brothers Tom and David Gardner started writing a 16-page investment newsletter for their family and parents’ friends. In August of 1993, The Motley Fool was born. Embracing the power of the Web to harness a community, the Fools quickly established the largest financial community—first on...
A Web browser now lurks among the world’s Cult Brands. I know it’s hard to believe. Seriously, how can a Web browser become a lifestyle? A little incident that happened during a lecture should put it into perspective: When I lectured at an art university last...
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI...
If you stop and talk to MINI owners about their car, you’ll see their eyes light up with child-like abandon. They’ll tell you driving a MINI is like driving a go-kart on a raceway course. The pick up is quick, the mileage is great, and...